Digital PR - November 2009
04 Nov 2009 | by Claire Murphy
At the end of the year when digital PR went from niche to mainstream, our writers mull where to go
Click
to remove filters
of a great piece of content as a way to cut through the morass of messages consumers are faced with.
At the end of the year when digital PR went from niche to mainstream, our writers mull where to go
How hospitals' PR teams have fought back against C-Difficile. Plus - the challenge of reaching
The developing status of digital PR, no longer a novel side-show but now a mainstream part
Who says all the most exciting PR comes from London? Essay writers from regional agencies report
present some of the more diverse PR activities happening well beyond the M25.
Dell's Stuart Handley reflects on social media, understanding customers and the 'Dell Hell' episode. Plus comments from our specialist panel.
As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.
How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.
Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers