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The Exchange exists to reinvent ways of working across the marketing mix....long way in our first decade to achieve this - changing the way PR is used and redefining its value ... , improved respect for the different expertise around the integrated comms table. Blue Rubicon was founded ... -centric lens to find a compelling insight and overarching strategy. Not simply a PR-led solution. This requires ...
Spencer Livermore, director of strategy and planning at Blue Rubicon....that when the execution phase comes, it delivers maximum value for the comms budget. At Blue Rubicon, we ... fuses the strengths of communications strategy - drawn from the worlds of advertising and PR ... , executed in a disciplined way. This approach to strategy formation and execution is increasingly seen ...
marcoms industry, notably PR, is channel-driven, not audienceor client-led. At Blue Rubicon we have never ... side for PR to sit in the comms department. Public affairs is in the government and/or legal affairs ... specialise in a particular channel then sub-divide that channel further. PR is sub-divided into corporate ...
Welcome to PRWeek's latest venture....Inside Track is a new series of supplements that we are putting together with agency Blue Rubicon . We'll be bringing you opinions on the biggest PR issues of the day from some of our leading in ... later this year. Claire Murphy, consultant editor, PRWeek More than ever, reputation ...
to us. We set out to use PR to inform a marketing response to these issues. We began our research programme, working with Blue Rubicon, with focus groups in Manchester and London. They showed, in addition ... of getting on the ladder within the next five years. PR led the comms campaign. Virtually every national ...
When I joined the PR industry a reasonably long time ago, our role was fairly clear - we did ... way to prove our worth. I was particularly struck by how much things have changed when E.ON showed ... geographies, disciplines, issues, audiences and channels. And we must be flexible and adaptable in the way we ...
. Some agencies, in particular Edelman and Brands2Life, posted booming tech PR incomes and a number ... 16 88 CC Group 17 125 Spark Communications 18 17 Trimedia 19 136 Chameleon PR ... Portland PR 24 30 Freshwater UK 25 119 Say Communications 26 N/A More2 Limited 27 ...
's James Russell tell PRWeek the essential elements for gaining Facebook 'likes'....into digital campaigning in the latest Inside Track supplement from PRWeek and Blue Rubicon . ... not necessarily in a heavyweight way ." Tim Weber, business and technology editor of BBC News Interactive ... . " James Russell, PR director at Experian Mike Fairman, Tim Weber, Jimmy Leach and James Russell ...
Bringing order to digital strategies can save millions of pounds, according to Blue Rubicon head...technology challenge. At Blue Rubicon we have worked both internally and with many clients to understand ... capacity to generate actions, rather than being analysis for analysis' sake. Several Blue Rubicon clients ... message testing Corporate language often fails to engage audiences in a way they find compelling ...
PR. ...
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