Way To Blue has promoted Adam Rubins to CEO of entertainment, as the firm expands with a US...Yoo, the global property brand, has hired former BAA head of media Andrew Teacher as head of PR ... taxis safer, has called in Dynamo. Metro has created a new role of PR, sponsorship and events chief ... , the fashion retailer, has recruited Cassandra Robinson-Brown as PR manager. She reports to head of marketing ...
Jenny Grey, the Government's 'comms tsar', will chair this year's PRWeek Awards...., was recently identified in PRWeek's Power Book as one of the top ten most powerful comms professionals in the UK. She will chair a panel of more than 60 judges, who will decide the winners of this year's 'PR Oscars'. PRWeek editor-in-chief Danny Rogers said: 'Jenny has the biggest comms job in the Government ...
Kate Magee and John Owens reveal PRWeek Power Book 2012 members' favourite campaigns from last year...Harverson crowned PR Professional of the Year at the PRWeek Awards 2011 . The lesson for the PR industry ... In PRWeek's Power Book 2012, we asked the industry's top practitioners which campaigns they most ... . On the following pages, we analyse why these campaigns were so popular, and what the PR industry can learn from ...
The PRWeek Awards 2012, the 'Oscars' of the UK PR industry, are now open for entries....Comms departments and PR consultancies have until 17 May to enter. This year, PRWeek has created two new categories. 'Best Integrated Campaign' will recognise PR-led campaigns by either in ... . PRWeek will also recognise great work in fashion, arts, music and sport in the new 'Culture, Media ...
The UK PR industry is still suffering from a lack of cultural diversity among its employees...and articulating themselves. "There is a kind of professional class style in the way PR people convey themselves ... the stark truth for an industry that has consistently failed to reflect wider society. In the PRWeek ... about three per cent were from an ethnic minority background. Last year's PRWeek/PRCA Census also ...
As PRWeek's Top 150 PR Consultancies 2012 is published, Kate Magee looks back at the past ten years...Ten years ago, the largest agency in PRWeek's annual Top 150 league table, Bell Pottinger, made ... to make the table. To coincide with PRWeek's latest Top 150 table, we dug through our archives to get a snapshot of how the PR industry has changed over the past decade. We selected ten agencies of different ...
Mercieca has been awarded the account for dairy firm Adams Foods, maker of Pilgrims Choice cheese....also charged the agency with delivering a comprehensive consumer, trade and food service PR strategy and delivering a message of quality and flexibility. Multi-channel PR activity for the Adams Foods corporate ... Mercieca is to give strong PR support to the Pilgrims Choice brand, currently subject to a 5m ...
The PR profession and public ethics have always been bedfellows; their relationship often uneasy....their actions in a positive way. Last week, I wrote about the PR industry becoming a force for corporate ... of PR Edward Bernays at that time advising US President Woodrow Wilson unwisely argued the democratic judgement of the public could not be relied upon . In the 100 years since, PR has suffered ...
something valuable about advertising, but it tells us nothing of interest about PR ('Marketing group that contains PR remains hardest hit in Q1 Bellwether Report', prweek.com/uk, 19 April). Every time this report comes out, its findings run absolutely contra to the sentiment in the PR industry. It says it all ...
The majority of PR recruits now have a degree, but is it necessary?...Last year's PRWeek/PRCA Census proved grim reading for non-graduates looking for a career in PR, with the results showing the overwhelming majority of PR professionals (89 per cent) have a degree. Further evidence of the graduate dominance of PR emerged earlier this year from recruitment firm Major Players ...
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