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Editorial: Brand value league proves PR's worth

Since PRWeek last hit the streets, the annual league table of the world's biggest brands has been...and companies that mould our lifestyles (see www.prweek.com for full table). It is significant that Google ... and McDonald's have used huge corporate advertising and PR campaigns to improve their images, while Morgan ...

How does your salary compare?

PRWeek's annual salary survey is now under way and we are calling on all UK PROs to help by filling...The 2008 report will be based on information submitted by both PR professionals and the companies that pay their wages. As well as data on agency pay rates, the 2008 PRWeek salary survey (published ... , PRWeek is asking the whole industry to take two minutes to fill in the questionnaire online. Both ...

News Analysis: PR middlemen face changing role

A report by The Survey Shop shows PR agencies have little trouble crossing the dance floor to lure...The Survey Shop's 'PR 2004' poll of in-house communicators involved in the selection and management of PR agencies - released last week - suggests that only 15 per cent of pitch longlists source ... the PR side is as healthy as the rest of the (intermediary) business,' says Agency Assessments partner ...

Opinion: Awareness of ethics means CR needs PR

, Douglas Alexander, delighted an audience of NGOs and CR experts by calling for CR to be kept away from PR ... , CR policies must be communicated not only to shareholders but to consumers as well. All the PR in the world won't help a company with dubious ethics. But without the involvement of PR professionals ...

Public Sector: PR Store helps West Lothian find local volunteers

handled by retained agency The PR Store and features a new website, a series of events, posters and leaflets. PR Store managing director Adrian Mahoney said: 'The aim is to get residents to air ...

Salary Survey: Industry on the rise

Confidence is returning to the PR business and salaries and recruitment are heading upwards, writes...Baiden. However, salary increases and higher salary brackets are not the only ways that the PR industry ... Cast your minds back to last year's PRWeek Salary Survey, and you will recall the industry ... has returned and the PR industry is recruiting more than in 2003,' says Libby Trace, deputy managing ...

NOP selects Kaizo to step up comms work

Research company NOP World has appointed Kaizo for a wide-ranging PR effort aimed at increasing...The agency was choseen after a four-way pitch to handle the brief, which marks a significant ramping up in the company's PR work. NOP World group development director Tim Wragg, to whom the agency reports, said of the decision to increase PR activity: 'The contract of the guy we had been working ...

PROs reveal why they switch jobs

PR people quit their jobs to advance their careers rather than achieve higher pay, according...of 93 per cent of PROs in all age groups thought they would still be in PR in a year's time, only 66 per cent of 22 to 25-year-olds said they would definitely be in PR in five years' time. Sixty-eight per ... asked: 'How do we make people's second and third jobs in PR more attractive? It is clear that people ...

US IPR to research comms 'science'

at the University of Florida, has set up a commission to research the 'science' of international PR....IPR president and CEO Frank Ovaitt said the group was tasked with formalising knowledge for a practice that had hitherto used anecdotal stories as its main form of education. The commission's first step will be to undertake a survey of all existing research on international PR. One possible ...

Opinion: Leader - Lessons to be learnt from agency data

PR agencies should put as much store by cold calling potential clients and sending in unsolicited...on their PR skills, David Beckham this week delivered his latest media relations masterclass. In The Daily ... pundits will discuss long and hard whether he was right to act in this way, whether it was sporting ...

 

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