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Way to Blue plugs ‘monster' film

15 Nov 2007

Digital agency Way to Blue is promoting a mystery film project directed by ‘Lost' creator JJ Abrams....Paramount Pictures has briefed the agency to oversee an online PR campaign that commences next ... Cloverfield , has been cloaked in secrecy since it was given the green light by Paramount in February. Way to Blue will drum up interest in the film, which is believed to feature a monster attacking Manhattan ...

Way to Blue handles Damned PR

20 Mar 2009

Master manager Online PR specialist Way to Blue is handling digital PR for The Damned United

VIEW FROM THE TOP: Adam Shaw

21 Feb 2007 | by Adam Hill

Adam Shaw, the face of Working Lunch , tells Adam Hill why PR people - and their corporate clients..., business is definitely good TV at the moment. But Adam Shaw, presenter of BBC2 s award-winning daytime ... are not the focus of more PR attention, Shaw says incredulously. If you want to be on the Six or Ten O Clock ... for Working Lunch . It is useful to note that, on the day of PRWeek s interview with Shaw, two of the big ...

PODCAST with Foresight Consulting's MD Mark Adams

14 Aug 2008

Click HERE to watch the latest PRWeek video podcast featuring Foresight Consulting's MD Mark...In this week's podcast, Foresight Consulting's MD Mark Adams discusses transparency ... and Mindshare's Carolyn Watt discuss the media agency's threat to PR. WATCH HERE 24 ... ' environmental strategies in the recession. WATCH HERE 24.04.2009 Realwire's CEO Adam Parker ...

Digital PR: PRWeek Digital Survey 2009

07 Oct 2009 | by Cathy Wallace

Are PR agencies taking digital comms seriously? PRWeek carried out exclusive research into how...The PRWeek Digital Survey 2009 aims to paint a picture of how the PR industry views digital right ... , Louise Foglia, director UK Ireland at Way To Blue, reports: 'Our traditional competitors have always ... be down to a reluctance among PR agencies and departments to share their working practices. While digital ...

McDonald's hires Blue Rubicon for PR

14 Mar 2003 | by Andy Allen

Fast food giant McDonald's has hired Blue Rubicon to carry out a UK PR campaign aimed at changing...hourly paid employees. Blue Rubicon MD Fraser Hardie, who will lead a team of five reporting to McDonald's head of corporate affairs Nick Hindle, said the campaign aims to re-define the way McDonalds ...

McDonald's hires Blue Rubicon for PR

07 Mar 2003 | by Andy Allen

Fast food giant McDonald's has hired Blue Rubicon to carry out a UK PR campaign aimed at changing...hourly paid employees. Blue Rubicon MD Fraser Hardie, who will lead a team of five reporting to McDonald's head of corporate affairs Nick Hindle, said the campaign aims to re-define the way McDonalds ...

New blood at Way To Blue accounts

17 May 2007

Digital specialist Way To Blue has bolstered its ranks with two new appointments....consultant at senior account manager at Frank PR, Kazoo, Shine Communications, Fuel and Jackie Cooper PR. He has handled accounts for brands including Sega, EA Games and NME.com. Way to Blue has recently ... manager. Clark is a former music publicist at Arrested PR who has worked on online campaigns for Ms ...

The future of PR

10 Sep 2008 | by Alex Black

The way people consume information is changing. PRWeek and Waggener Edstrom gathered a panel...on the way PR professionals operate. As we move into the new millennium s second decade, technology ... years time? In a bid to gauge what people in the industry thought about the longer-term future of PR, Waggener Edstrom and PRWeek brought together a panel of senior PROs and posed the question: What ...

PRWeek reveals awards shortlist

19 Aug 2005

APCO, Blue Rubicon, Frank PR, The Red Consultancy, Red Door Communications and Resolute...have been whittled down from a total of 590 entries. The 2005 PRWeek Awards will take place on 18 ...

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