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BEHIND THE HEADLINES: Esso ready to respond to greens' criticism
22 Jun 2001 | by ANDY ALLEN
The wounded Esso tiger is about to spring back at its critics after receiving a recent mauling at the hands of the media (and Bianca Jagger). In the wake of recriminations over the collapse ... in The Guardian, the tiger is not planning to take it lying down. The paper described a massive PR offensive ...
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