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The wrong kind of blockbuster for pharmas

might think it safe to come out of the woods, a new reputation management challenge rears its ugly head ...

West Indies rum eyes UK drinkers

Wood said he had visited a number of agencies in the UK and negotiations were at an early stage. 'We are in the process of drawing up a shortlist ahead of a decision at the end of September,' he added. Wood said well ...

Impulse updates image for fragrance launch - Consumer PR

goddess. Stars including Holly Valance, Kelly from Liberty X, Ferne Cotton and Leah Woods took part ...

Consolidated wins Maxxium corp brief

Wood. Wood, who stressed the trade PR forms the bulk of the remit, said Consolidated would also aim ...

STOP PRESS: Exposure hired

Breweries' Tiger Export beer brand. The team reports to Ron Curteis, European brand manager.

Cake is picked to run consumer PR brief at ITV Digital

press officer Mark Woods. Dowling described the agency's strategy as: 'Focusing on the humour and style ...

Consumer remit for Physio Sport snatched by JPR

team. The men's toiletries sector is dominated by Lynx and Gillette. JPR MD Matthew Wood ...

Media Briefs: Parsons takes helm at Homes & Ideas

Sharon Parsons is the new editor of Homes s home interest title. Former editor Paula Woods left...Sharon Parsons is the new editor of Homes s home interest title. Former editor Paula Woods left three months ago to go freelance. Publisher Nigel Birch said that one of Parsons first jobs would be to look at redeveloping the magazine, which is aimed at female home buyers aged 25-40. He said research ...

Diary: For a Delia endorsement, first take one romance

s team? It s true, says Miranda Page Wood, Phipps planning director, of the romance. However ...

ANALYSIS: Brand Building - Harder times beckon for the themed cafes/They opened to great fanfare, but the themed eateries that enjoyed such success earlier in the decade have fallen on hard times. Now some are looking to PR to get back on track

, says JPR managing director Matthew Wood. It is a strategy that the rest of the sector ... think by the launch of The Fashion Cafe the public was suffering from overkill, says Wood. Planet ... which can stand alone. Wood does not want to alienate the Hard Rock Cafe s traditional tourist ...

 

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