Having just watched Tiger Woods' first 'grilling' by the media since the fateful night in November...swagger. Sitting confidently, sporting his Nike polo shirt and pristine Titleist cap, Woods addressed 180 ...
, this was a resurrection of biblical proportions, fittingly completed a day after Easter Sunday. Woods had ...
- although the two parted ways a few weeks ago. Woods' staged 'mea culpa' conference in February was a ...
Accenture is the latest brand to distance itself from under-fire golf star Tiger Woods, it has...continued to make worldwide headlines, the Tiger Woods brand has since become irrevocably tainted ...
Accenture, the business consulting group, confirmed it was ending its association with Woods ...
to limit the use of Woods in its advertising campaigns. Sports PR experts now believe that more ...
Tiger Woods has spoken publicly for the first time since the scandal surrounding his private life...of journalists Woods said: 'I am deeply sorry for my irresponsible and selfish behaviour. I know I have bitterly ...
to apologise to his fans and sponsors. At points Woods angrily berated the press for harrassing his family ...
, alongside family members including Woods' mother, whom he hugged after his speech had finished. His wife ...
Tiger Woods is understood to have hired former White House press secretary Ari Fleishcher...: Tiger Woods desperately needs good PR advice. He has not got his strategy right so far. The press ...
been brought in to help to reintroduce Woods to the sporting world after a three-month break ...
worked with Mark McGwire after it was revealed that the baseball star had used steroids. Woods ...
Sports PR experts have said they believe Tiger Woods' reputation will not be damaged in the long...on how the situation is handled. Tiger Woods' image as a "family man" may be damaged but he is still ...
. Tiger Woods is one of a kind and it would be very difficult for a brand to find an alternative ...
Woods has dominated the global media this week after allegations that he had been having several ...
04 Dec 2009
Car crash: When Tiger Woods ploughed his Cadillac SUV into a fire hydrant and a tree outside his...the 'move along please, nothing to see here' strategy from the
famously slick Tiger Woods PR machine is hard ...
As Woods kept his silence, the media filled the vacuum with stories
claiming his wife had 'gone ghetto' over an alleged affair. Woods
finally issued a statement on Sunday hitting out at 'unfounded ...
26 Feb 2010
Tiger Woods' press conference last week was a classic case of 'better late than never'....interest - will
continue to pursue Woods and his family for answers. Much like his
statement, it appears that these answers will come on Woods' terms. I would also question the wisdom of making the statement during an event
sponsored by Accenture, which was the first to drop him after the
revelations. The sooner Woods ...
09 Dec 2009
| by Ian Monk
Tiger Woods has been at the centre of the biggest PR disaster ever to engulf a sporting hero....and heroism touched by deity look set to implode. Woods' continuing invisibility is exacerbating ...
, Woods' PR team, probably through the reticence of its client, has not been able to get a hold ...
on a sustainable version of the truth. Sadly, where once there was a Tiger, Tiger burning bright ...
the forthcoming launch of the latest Tiger Woods golf computer game....on sales of his video games. Last week EA announced it will be releasing Tiger Woods PGA Tour 11 ...
by Woods as an athlete , following the sex scandal which has forced the golfing star to pull out ...
15 Jan 2010
| by Arun Sudhaman
mistake of Tiger Woods proportions....'? Tiger Woods. We were basically negotiating this deal as Tiger Woods' empire was crumbling ...
that's who fans have fallen in love with. The problem with Tiger is he lived two different lifestyles ...
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