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The Tea Council hires Threepipe to make tea 'cool again'
12 Mar 2012 | by Sara Luker
The Tea Council has called in Threepipe to help promote tea's health benefits and make it 'cool...Threepipe is charged with targeting the 20- to 25-year-old market using fashion tie ... of tea. Threepipe co-founder Jim Hawker said: We re going to target the young people who choose ... the image of the drink. Threepipe will also kick-start the council s social media activities to help attract ...
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