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The hi-tech industry spread its PR net wider last year, demanding more sophisticated...The hi-tech industry spread its PR net wider last year, demanding more sophisticated ... for PR companies handling hi-tech business, and many report enlarged budgets from current clients as well as business from IT companies new to PR. As a result, qualification for entry into the hi-tech ...
separately from its existing PR agencies, Burson-Marsteller and Cohn and Wolfe....Young and Rubicam, the sixth largest global marketing services group, is planning to develop a separate international technology PR and marketing brand. US-based Y Before today neither B-M nor Banner would have appeared on a global hi-tech PR pitch list, our mission is to work together to win those ...
Client: FLAG (Fibreoptic link around the globe) Limited PR Team: EMC Euro PR & Marketing...Client: FLAG (Fibreoptic link around the globe) Limited PR Team: EMC Euro PR s retained agency since 1992, and its EuroPR partners found themselves with only a month to reach their objectives. EMC, as managing agency, proposed a media relations campaign covering broadsheets ...
amount of coverage generated on a tight budget. Client: Foundry Networks PR Team: Johnson King PR Campaign: European launch of Gigabit Ethernet Timescale: Oct 97 - ongoing Budget ...
of this futuristic grapevine. Client: Microsoft Network PR Team: The Red Consultancy Campaign: MSN ...
Hi-tech PR has been a boom industry. Annual fee income increases of 30 or 40 per cent have been...Hi-tech PR has been a boom industry. Annual fee income increases of 30 or 40 per cent have been ... executive of specialist hi-tech PR firm Text 100: But there are still grounds for some very serious ... are the subject of hot debate within the hi-tech PR industry. Will it mean fewer companies and therefore less ...
Hi-tech PR agencies are ahead of other PR industry sectors in the range and sophistication...Hi-tech PR agencies are ahead of other PR industry sectors in the range and sophistication of the research and evaluation methods they employ, according to a PR Week straw poll. Agencies recommend ... against PR campaigns, evaluation of coverage in highly targeted publications, and detailed audience ...
UK internet shopping site jungle.com has appointed Cohn and Wolfe to handle its launch. The site...UK internet shopping site jungle.com has appointed Cohn and Wolfe to handle its launch. The site offers CDs, tapes, records, computer products, videos and DVDs. The account is worth over pounds 150,000 to the agency. Its first task was to devise a pounds 10 million pre-launch internet promotion. ...
Why is it so difficult to find an agency which can combine hi-tech knowledge with consumer PR...Why is it so difficult to find an agency which can combine hi-tech knowledge with consumer PR ... are acting on it. Hi-tech PR agencies have grown phenomenally as the digital revolution has taken hold ... and consumer PR will grow and grow. If consumer agencies don t act quickly, the hi-tech boys, who seem ...
EMC Euro PR has merged with hi-tech specialist Moores Associates to create a pounds 1.5 million...EMC Euro PR has merged with hi-tech specialist Moores Associates to create a pounds 1.5 million fee agency split into three separate divisions - hi-tech, business-to-business and healthcare. Bill Moores, the founder of Moores Associates, joins the board of EMC and takes charge of hi-tech, while ...
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