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-up Lucre to be its retained PR agency against a raft of more heavy-weight shops....Lucre won the consumer and trade account in a pitch against year-long incumbent Weber Shandwick, Cohn Wolfe, Harrison Cowley North and Brighter PR. The agency will promote Best Western as a non-profit group of 'unique' hotels to ensure consumers do not perceive the brand as a chain. ...
Stelios Haji-Ioannou's easyGroup was this week thrashing out the PR agency backing behind his...PR firms including Weber Shandwick are to promote easyCruise's no-frills Mediterranean sailings ... European markets. Athens-based The PR Team, New York's M Booth Associates and freelances in the south of France are also promoting easyCruise, while Rothnie is yet to hire an agency for PR in Italy. UK PR ...
Whitbread is to undertake a PR review across all its restaurant brands as it completes a five.... Whitbread head of external communications Abigail Langan said the company had already decided to take PR for coffee chain Costa in-house. The review could also mean a radical shake-up of PR for restaurant chains Brewers Fayre, Beefeater and TGI Friday's. CompanyCare, which handles PR for Costa, is the first ...
STARBUCKS: Cohn Wolfe has asked us to point out that its CEO Jonathan Shore is leading its
This Government has a reputation for spin and the presentation of policy too often seems to take precedence over its delivery. So it should not come as a shock to read documents filed in court as part of the Railtrack shareholders' action against the Government, which began on Monday.
The Croatian National Tourist Board is to begin a PR offensive underlining the country's cultural...It has reinstated the agency that originally positioned post-war Croatia as a holiday destination in the late 1990s, Charisma PR. The agency had resigned the account after six years in 2000 ... from 201,000 in 2004. Incumbent Brighter PR resigned the account in December due to a conflict ...
to its chest by ceasing to work with PR firm Beattie Communications....Beattie's contract with Leeds expires at the end of the month, after which all of its PR will be handled in-house by press officer Don Warters. The decision follows Chelsea chairman Ken Bates' purchase of a 50 per cent stake in the club that led to the creation of a new board, chaired by Bates ...
CONSUMER: Prova PR is promoting this year's Wales Rally GB, the British round of this year's FIA
PR convinced investors that its future was rosy, and it sold its shares at twice the price at which ... failure in PR terms? This is a difficult one. Listings are a major source of revenue, even when ... majority cost investors money. The PR industry has to recognise that excellent pre-flotation work is likely ...
Campaign: Federer's nCode racquet Client: Wilson PR team: Sports Impact Timescale: June-December 2004 Budget: £12,000 Amer Sports, Wilson's parent company, is second only to adidas-Salomon in terms of global sports equipment sales. However, in recent years, Wilson had lost market share. Tennis ...
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