12 Dec 2011
| by Donna Imperato
say that we are currently experiencing a "digital explosion" at Cohn Wolfe. We ve always prided ...
now say that digital is built into the fabric of Cohn Wolfe.Digital programming factored into nearly ...
always known that Cohn Wolfe is special and we ve worked hard over the past few years to bring our "Dig ...
23 Nov 2011
| by James Kelliher, Whiteoaks
Using the right medium to get your message across is crucial for tech PR's survival....and that they are just as important, if not more important than, the messages we deliver.
In tech PR we also operate ...
an important opportunity for the PR industry to mature and expand. We need to use multiple tools and techniques ...
embrace the challenge of demonstrating how PR can be a strategic tool to achieve tangible goals.
It ...
03 Nov 2011
| by Fernando Rizo, Cohn & Wolfe
of users. As a test case, we were trying different ways to automate the detection of PR people. My friend ...
'. All of you PR people seem to have that, he said. He was right, of course.
But for all that, your ...
powers is a pretty useful arrow in a digital PR guy's quiver.
And you'd be right, but maybe ...
07 Mar 2012
| by Jeff Smith, Cohn & Wolfe
in this environment will challenge conventional PR capabilities.
Success will in part rely on our capabilities ...
at Cohn Wolfe
Views in brief
What must you consider when devising a strategy to communicate risk ...
01 May 2012
Tangerine PR
Giant s Basin
Potato Wharf
Castlefield
Manchester
M3 4NB ...
(dealership PR and national Press Office).
Of which achievement in 2011 are you most proud?
We ve had record growth, headline grabbing new business wins and have been named National PR Agency of the Year ...
02 May 2012
Focus PR
www.focuspr.co.uk
6th floor
9 Kingsway
London
WC2B 6XF
Longest ...
PR team and their families in June.
What was the low point?
Cadbury Cocoa House going ...
; no mean feat when Focus PR was their first ever consumer PR agency. The client s record sales speak ...
02 May 2012
Primal PR
primalpr.com/
The New Boathouse
Mill Lane
Maidenhead
Berkshire
SL ...
and shape the direction of the social media offer in Primal PR so a very significant hire for us ...
throughout the year in the industry?
PR agencies have had to broaden their expertise to keep up ...
30 Apr 2012
House PR
housepr.com
4th Floor
Portland House
4 Great Portland St
London
W1 ...
work to date including landmark PR campaigns for clients like Thorpe Park and the Huffington Post ...
-Park-Storm-Surge-ride-Headless-monk-seen-workmen.html
Managing the PR for the launch of the Huffington Post which included a live debate event with speakers ...
24 May 2012
| by Andrew Escott, Cohn & Wolfe
Andrew Escott of Cohn & Wolfe....director at Cohn Wolfe.
VIEWS IN BRIEF
What has been your best example of prompting public ...
16 Dec 2011
Campaign: Raise a Roast Client: Crown Carveries PR team: Willoughby PR Timescale ...
to capitalise on the royal wedding and asked Willoughby PR to create coverage.
Objectives
- To generate ...
, Willoughby PR
As the nation's most regal carvery chain, Crown Carveries could not let the royal wedding ...