25 May 2007
Another year of willy waving on the ranking of tech PR companies and their trophy clients (PRWeek...We also hear the old journo versus PR lines again and again. When so many of the tech journalists are taking corporate assignments from PR companies, isn t time that (like MPs) they declared their hand ...
smaller tech companies - an accurate idea of the most effective ways to increase market share. Rachel ...
05 Jun 2008
| by Hazel Butters
PR professionals need to anticipate the negative press that can come with a tech IPO, warns Hazel...the stress and red tape, working on a flotation is one of the most satisfying jobs in tech PR. When the IPO ...
help tech start-ups to form their first words, develop a profile and establish a personality. During a short period, the company goes through rapid changes. Tech PROs accustomed to running the entire ...
22 May 2008
| by James Harrison
PR professionals in the tech sector need to justify their work, especially in an economic downturn..., mobile or software - to justify their budgets. This is even more important for tech and digital PR. If we ...
and become sales people. But this dual role is where tech PR is evolving. There is still a stigma attached ...
be down, we need to talk to in-house sales people to identify where they need help. Tech PR is often ...
25 Nov 2005
'Is VoIP the next tech PR goldmine?' was interesting, if a little odd (PRWeek, 11 November). Sure...at the forefront of PR. We've
all become too reliant on email. Mark Pinsent, MD, The Wedge Partnership. ...
07 Mar 2007
| by Daniel Rogers
, there were more encouraging words from those at the tiller of the global PR consultancy business....) both announced strong performances by their PR arms. Indeed, IPG - owner of Weber Shandwick and Golin Harris - pointed out that, in 2006, organic revenue growth was led by PR alongside digital and direct ...
, Burson-Marsteller and Finsbury - said PR and public affairs had continued to show significant ...
23 Jun 2006
Lewis's Kath Pooley is right ('Top 50 Tech consultancies,' 9 June) - maintaining consistency...I would argue that this works best when it's just one agency brand
working as one team. In the tech business, most clients no longer have the budgets for
multiple agencies with the associated ...
, chief executive, Bond PR Europe. ...
12 Mar 2009
| by Anthony Hilton
Cohn & Wolfe ran a panel discussion last week to explore what had gone wrong and what could be done...product. The Cohn Wolfe website says: 'Restoring faith among key audiences keeps a company alive to play ...
highlights the growing tension between journalism and PR, the result of the ongoing media revolution....Pioneering tech blog TechCrunch openly instigated the same policy last December, expressing its growing frustration with aggressive and controlling PR practices from technology brands. But while ...
, and if this is to be a success they must get better and better at it. What does this mean for PR professionals? Well ...
07 Feb 2008
| by Danny Rogers, Editor
journalist Nick Davies, who argues many of his colleagues have become puppets for an ever more voracious PR...It is impossible to ignore the irony that Davies has used all the means of modern PR to raise ...
on the agenda-setting Today programme. His snappy term churnalists , backed up by that hoary old PR technique ...
hypocrite. He is a respected journalist and, like most good PR-driven stories, his argument touches a raw ...
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