of PR, a new survey has revealed....The Global Alliance, a confederation of the world s major PR and comms management associations and institutions, has launched its 2011/12 Global PR Advocacy Survey, which questioned 280 leaders of industry ...
group to be targeted in promoting the value of PR. This beat the media with 27% and the Government at 25 ...
As PRWeek's Top 150 PR Consultancies 2012 is published, Kate Magee looks back at the past ten years...snapshot of how the PR industry has changed over the past decade.
We selected ten agencies of different ...
surpassing 50 per cent.
2007 - Another bumper year for the PR industry, with average growth a huge 22 ...
. But agencies that relied on financial PR or public sector business suffer large declines. Total fee income ...
The first quarter IPA Bellwether Report has revealed that budgets in the category that includes PR...The all other category of the Q1 2012 Bellwether Report, which includes PR, recorded a drop of 9.3%. This follows a drop in budgets in the previous quarter of 7.1%. However, overall, 22% of survey participants across all marketing disciplines recorded an increase in spend, versus 21% who noted a reduction ...
19 Apr 2012
| by By Hannah Crown
Just Health PR has been appointed by ViiV Healthcare to handle a consultation on the changing..., the Just:: Academy, offering free training on lobbying, campaigning and PR for health charities in 2012 ...
19 Jan 2012
| by John Owens
Client: BBC Worldwide PR team: Acceleris Timescale: May-July 2011 Budget: 13,000
OBJECTIVES
To generate mainstream awareness
To attract a broad customer base including ...
Acceleris identified key titles and provided different news hooks for property, personal finance and tech ...
16 Feb 2012
| by John Owens
Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit...Campaign: The release of Troll Hunter Client: Momentum Pictures PR team: In-house with Premier PR assisting with online PR Timescale: June-September 2011 Budget: 42,000
OBJECTIVES
- To encourage cinema-goers to embrace the film and discuss it online
- To attract mainstream film fans and a ...
16 Feb 2012
| by John Owens
Campaign: Growing Up Green at Golden Square Shopping Centre Client: Golden Square Shopping Centre PR team: De Winter PR and Marketing Timescale: April-September 2011 Budget: 9,500
OBJECTIVES
To bring the community, including children, together through an eco ...
12 Jan 2012
| by John Owens
Campaign: Capital One Cash Giveaway Client: Absolute Radio PR team: In-house Timescale: August 2011 Budget: 75,000 Objectives
To raise awareness of the Capital One promotion ...
. The Absolute Radio PR team brokered media interviews with Farmiloe and organised an auction to raise more money ...
on the work that PR agencies provide. Indeed, in some cases excellent PR is more important than ever. Coupled with the latest economic barometer statistics, these results show that PR is proving ...
19 Jan 2012
| by John Owens
Client: London Fire Brigade PR team: In-house Timescale: July 2011 Budget: In ...
the message into the public spotlight was a simple one. With lives potentially at stake, the PR team needed ...
and shared story on BBC Online and 'Beko' trended on Twitter. This month, the LFB PR team was contacted ...
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