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BROADEN PR HORIZONS...Posted by Melanie Seasons fakeplasticnoodles.com 9 March: New graduates in PR are constantly ... think we could be entering a digital 'tunnel vision' that no other type of PR seems to matter. I've had the privilege of being surrounded by experts in b2b, traditional consumer and marketing PR, and as much as I ...
Maths behind PR?...senior Business Week writer Stephen Baker's book, The Numerati. In relation to the field of PR, it did remind me of something that I've been banging on about for some time - namely, where are PR's algorithms? Where are PR's mathematicians? What PR campaigns are being driven by the kind of data gathering, maths ...
Client: FLAG (Fibreoptic link around the globe) Limited PR Team: EMC Euro PR & Marketing...Client: FLAG (Fibreoptic link around the globe) Limited PR Team: EMC Euro PR s retained agency since 1992, and its EuroPR partners found themselves with only a month to reach their objectives. EMC, as managing agency, proposed a media relations campaign covering broadsheets ...
amount of coverage generated on a tight budget. Client: Foundry Networks PR Team: Johnson King PR Campaign: European launch of Gigabit Ethernet Timescale: Oct 97 - ongoing Budget ...
of this futuristic grapevine. Client: Microsoft Network PR Team: The Red Consultancy Campaign: MSN ...
NEW YORK: Cohn & Wolfe has been named US agency of record for the blockbuster drug Allegra, made by Aventis Pharmaceuticals, just in time for the hayfever season. The agency has also won Aventis ... want to hear about the sector and that makes (PR) easy,' said Donna Imperato, C&W's New York chief ...
November - At a time when so many agencies are puffing up their digital credentials and professing the tech ... , positioning, tone and the like? PR IN A RECESSION Posted by Tim Dyson siliconvalleypr.blogspot.com/ 14 November - I urge agencies to provide their clients with reasons why PR budgets should be protected during ...
is kicking arse this morning with a wonderful piece of guerrilla PR. It surveyed the top 100 UK PR agencies ... aren't up to muster. We haven't launched a digital team at Rainier PR per se, so maybe we'd be named ... October Most people in the Berkeley PR office use LinkedIn to keep track of journalists and clients. But I ...
will be the ultimate role of PR? Arguably, in a controlled and closed society, the PR function is purely one of propaganda rather than facilitating conversations and maintaining relationships. One function of PR ...
Owyang produced an interesting piece earlier today asking what would happen to PR firms in a recession based on research among 200 PR agencies... If you are a traditional PR agency doing the same old stuff ...
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