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Broadcast yourself: Should brands become media owners?

recent launch of smart TVs, which allow users to surf the internet alongside TV channels, and January ... for the industry will come from TV viewing becoming a social experience, as viewers surf the web at the same time ...

Cake reinstalled on Tourism Ireland account to drive visitor numbers

The group has been called back in to drive people to the South West of Ireland and promote its adventure sports-tourism offering with a focus on snorkelling, surfing, mountain-biking and climbing. The agency will support the in-house team to deliver ongoing destination-led coverage. A press office ...

Marketing to children - Kids Brand Index 2011

scored far higher than more modern brands such as Street Surfing and Nerf Guns. Hollister ...

Stuart Bruseth, Shell - Prepare for our shared future

is no longer about surfing, passively reading, or watching. It's about 'sharing, socialising, collaborating ...

House PR appointed for Sportsvision BMX, surf and skateboarding events

Relentless NASS, which takes place in Bath in July, features skate and BMX competitions, while Relentless Boardmasters is a surf and music event taking place in August in Newquay. This is the first time that Sportsvision have taken on an external agency to handle PR for these events. The campaigns will commence ...

Action sports media firm Factory Media hires Braben for PR support

Factory Media is a significant player in the action sports media market in Europe. It publishes 16 digital and 13 consumer magazine brands. It also serves over four million consumers across the snowboard, mountain bike, surf, BMX, windsurfing, skateboard, motocross and cycling markets. The win will see Braben ...

Sportswear brand Rip Curl Europe calls in Coffin on Cake PR for support

the UK's media. Coffin on Cake will promote the brands history in surfing and its team of athletes, which includes the current men's and women's surfing world champions. The agency will also promote ...

MEDIA ANALYSIS: Switch on to the future of the net

to be a screen on which you can surf the net, play computer games and watch TV. It won t matter if you ...

Shine grabs brief to help grow Surf market share

for washing-powder brand Surf....will also help promote Surf s new range of products, including Small Mighty and powders with essential oils. Surf has recently rebranded with the new slogan gorgeous laundry for less . Shine confirmed ... working on it last year. Spending on PR for Surf has since been minimal. Shine currently handles PR ...

FEATURE: And our survey says…

What Was I Looking For?, the habit of being frequently distracted when surfing the web was coined ...

 

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