CAMPAIGNS: Product PR - Surf’s up for WI’s latest naked launch
14 Apr 2000 | by MARY COWLETT
Client: Lever Brothers Campaign: Launch of Surf with Sun PR Team: Freud Communications...Client: Lever Brothers Campaign: Launch of Surf with Sun PR Team: Freud Communications Timescale: Jan - Apr 2000 Budget: Undisclosed To launch its new laundry detergent, Surf with Sun ... ? attitude that was ideal for reaching potential customers of Surf with Sun Fresh. Objectives ...


