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Broadcast yourself: Should brands become media owners?

recent launch of smart TVs, which allow users to surf the internet alongside TV channels, and January ... for the industry will come from TV viewing becoming a social experience, as viewers surf the web at the same time ...

Cake reinstalled on Tourism Ireland account to drive visitor numbers

The group has been called back in to drive people to the South West of Ireland and promote its adventure sports-tourism offering with a focus on snorkelling, surfing, mountain-biking and climbing. The agency will support the in-house team to deliver ongoing destination-led coverage. A press office ...

The Week

basis following a competitive pitch process. Mambo, an Australian surf clothing brand, has called ...

Marketing to children - Kids Brand Index 2011

scored far higher than more modern brands such as Street Surfing and Nerf Guns. Hollister ...

Clarion brings antiques to everyone

in Birmingham. OBJECTIVES - To reach a younger audience more used to surfing the net than flicking ...

Stuart Bruseth, Shell - Prepare for our shared future

is no longer about surfing, passively reading, or watching. It's about 'sharing, socialising, collaborating ...

CIPR Pride Awards 2010: West of England - Wonders of the West

' of the area's relaxed surf culture with the preconception of polo as elitist to generate interest in the event ...

Mothercare calls in Diffusion for digital PR drive to target parents

, spending 26 hours surfing the web. Diffusion will work with Mothercare to listen to perceptions ...

House PR appointed for Sportsvision BMX, surf and skateboarding events

Relentless NASS, which takes place in Bath in July, features skate and BMX competitions, while Relentless Boardmasters is a surf and music event taking place in August in Newquay. This is the first time that Sportsvision have taken on an external agency to handle PR for these events. The campaigns will commence ...

Action sports media firm Factory Media hires Braben for PR support

Factory Media is a significant player in the action sports media market in Europe. It publishes 16 digital and 13 consumer magazine brands. It also serves over four million consumers across the snowboard, mountain bike, surf, BMX, windsurfing, skateboard, motocross and cycling markets. The win will see Braben ...

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