Sportswear brand Umbro turns to Frank for consumer PR push
05 Jan 2012 | by Nikki Wicks
UK sportswear giant Umbro has retained Frank PR as the brand looks to cement its position as a
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Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
Campaign: Creating the World's Largest 3D Street Artwork Client: Reebok PR team: M C Saatchi Sport Entertainment Timescale: November 2011 Budget: 60,500 In 2011, sportswear giant Reebok partnered with fitness firm CrossFit, creators of a core strength and conditioning programme ...
Puma gears up for Olympics by kick-starting search for global PR support
07 Dec 2011 | by Matt Cartmell
The sportswear firm is thought to be looking for a networked agency with offices in the UK, US, Asia, Latin America and the EU. It is understood to be issuing a one-year contract with a budget of 300,000. An agency source said: 'Puma is looking for support for the brand globally during the year ...
Adidas calls in John Doe for fashion brief amid comms shake-up
01 Sep 2011 | by Nikki Wicks and Matt Cartmell
The sportswear giant has called in consumer agency John Doe as it looks to heavily promote its key Originals line, which includes footwear, jeans and hoodies, and uses David Beckham as a brand ambassador. John Doe takes the prestigious account from Ketchum Pleon. Adidas head of PR Sarah Gower said ...
Grayling wins global consumer brief to promote specialist sports brand Skins
15 Aug 2011 | by Nikki Wicks
Grayling has been appointed by Skins, the Australian-founded sportswear brand, to handle global
Puma UK appoints Canoe PR to handle launch of Bluebird trainer
01 Aug 2011 | by Matt Cartmell
Classic sportswear brand Puma UK has appointed Canoe PR to relaunch a classic 1980s trainer.
Sportswear brand Le Coq Sportif awards brief to Tea&Cake PR
22 Oct 2010 | by Alec Mattinson
French sportswear label Le Coq Sportif has appointed consumer agency Tea&Cake PR to manage UK PR
Sports agency Fast Track appoints Adidas senior PR manager Jon Deacon
13 Apr 2010 | by Gemma O'Reilly
Deacon joins the agency after ten years at the sportswear brand. During his tenure at Adidas, Deacon oversaw numerous high-profile campaigns including the UK exploitation of the FIFA World Cups in Japan and Germany, as well as overseeing the relationships with both Chelsea and Liverpool Football ...
Sportswear brand Musto hires Pitch for consumer PR and sponsorship brief
16 Mar 2010 | by Gemma O'Reilly
Sportswear brand Musto has appointed Pitch to handle consumer PR and sponsorship activation across
Sportswear brand Rip Curl Europe calls in Coffin on Cake PR for support
12 Mar 2010 | by Gemma O'Reilly
Rip Curl European has appointed Coffin on Cake PR to handle all UK press office activity for the brand.
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