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The Week in Charities - 19 June

s Hospital, which opened this month. Sports retailer Sportsdirect.com has become the official sportswear ...

Hackney wins award for Goliath battle with Nike

The east London council took premier place in the category which appears for the first time this year for media coverage of its legal challenge to Nike. Hackney had threatened to sue sports brand Nike for using their logo on sportswear without their permission in May 2006. The authority s head ...

News Analysis: Nike's reputation in spotlight again

Nike's PR initiative to help tackle racism in football, StandupSpeakup, was backed by luminaries such as Ronaldinho and had the makings of an admirable corporate attempt to deal with a malignant social ill. The sportswear giant said it wanted to leave a lasting legacy, only recouping costs from its potentially multi ...

PUBLIC SECTOR: Westminster will 'name and shame' flyposting culprits

sportswear chain Footlocker for five offences. Another set of postcards flag up Footlocker's fine of £2 ...

Reebok and BUPA in clash over marketing

Sportswear giant Reebok has incurred the wrath of BUPA over alleged similarities between its 'Escape the sofa' ad and the private healthcare provider's 'Get off the couch' PR initiative ... Reebok two months ago with an offer to sell the sportswear firm the getoffthecouch.co.uk website ...

CAMPAIGNS: Game, set and match to tennis - Corporate Community Initiative

-tout-cas, sportswear brand Puma and energy drink Lucozade - were sourced for marketing support. Australian ...

NEWS: STOP PRESS

, the sportswear company, has taken on CMT International to execute a UK consumer and trade programme involving ...

FOCUS: HEALTHCARE PR; Swallowing the bitter pill of drug legislation

proved more difficult to achieve than is the case with products such as sportswear or fizzy drinks ...

 

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