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The agency won the account for Nike's women's training and Nike Sportswear (lifestyle) lines after fighting off Cake and Surgery PR. The work is believed to be worth well into six figures. Raoul Shah, CEO of Exposure, said: 'Nike is a flagship brand and a fantastic challenge. For our fashion and lifestyle division ...
BEAVERTON, OR: Nike vice-president of corporate communications Kirk Stewart has left the sportswear giant. The eight-year stalwart - one of the architects of Nike's global CSR report, released this spring (PRWeek, 29 April) - said while he was retiring from the firm this month, he was not retiring from ...
The company wants to be seen as a 'British fashion house' and raise awareness of its product range. 'There's a lot more to Juice than Joe Bloggs,' said Sass PR account director Kelly Harvarde. Its other brands include Slazenger Sportswear. Sass won the £100,000 account in a pitch against Cohn ...
IN THE SPOTLIGHT Stone Island: Started in 1983 by Sportswear Company, the Italian owner of clothing brand CP Company. Sportswear launched in 1975. Henri-Lloyd: Launched in 1963, it found fame after one of its ...
Sportswear giant Nike has appointed Diageo media relations director Lindsey Sexton-Chadwick as head
Radiator PR has picked up the account to promote brand awareness for Columbia Sportswear
-times Olympic champion Sir Steve Redgrave. The collection of casual and active men's sportswear - called
In April, Ellesse, the fourth largest sportswear brand in the UK, launched a national poster ad campaign called For Play, promoting its summer clothing range. Devised in-house, the various ads featured raunchy images of a couple wearing the latest Ellesse designs, while getting intimate on a rain ...
CONSUMER: Sportswear firm Fila has appointed Coalition PR to handle all UK PR. The brief - focusing
Shine Communications has been appointed by US sportswear giant Puma to handle its UK consumer PR.
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