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Profile: Charlotte Thomas, Pringle of Scotland

sportswear and fashion have gradually come together. Pringle, she says, still has a place on the golf course ...

Briton takes over top comms role for Nike

BEAVERTON, OREGON: US sportswear giant Nike has installed Nigel Powell, a Brit, in its top global

Nike comms V-P Stewart quits job

BEAVERTON, OR: Nike vice-president of corporate communications Kirk Stewart has left the sportswear giant. The eight-year stalwart - one of the architects of Nike's global CSR report, released this spring (PRWeek, 29 April) - said while he was retiring from the firm this month, he was not retiring from ...

Umbro enlists Exposure for casualwear range

Sportswear firm Umbro has brought in Exposure as it bids to revitalise interest among fashion

Sass bags Juice fashion account

The company wants to be seen as a 'British fashion house' and raise awareness of its product range. 'There's a lot more to Juice than Joe Bloggs,' said Sass PR account director Kelly Harvarde. Its other brands include Slazenger Sportswear. Sass won the £100,000 account in a pitch against Cohn ...

News Analysis: Nike's reputation in spotlight again

Nike's PR initiative to help tackle racism in football, StandupSpeakup, was backed by luminaries such as Ronaldinho and had the makings of an admirable corporate attempt to deal with a malignant social ill. The sportswear giant said it wanted to leave a lasting legacy, only recouping costs from its potentially multi ...

Joe Bloggs owner Juice in hunt for UK PR agency

sportswear, Gabicci clothes for men over 40, exclusive Elizabeth Emmanuel ladieswear and a new collection ...

Anniversaries: Careful with the birthday party

for the club's centenary this May and expects a sales boost for its core sportswear brand Evolution X 200 ...

Gola set for media push to celebrate centenary

Iconic sportswear brand Gola has prepared a PR drive to publicise a series of celebrations

Reebok upgrades Kaigler’s US role

Kaigler, who was formerly V-P of global comms and talent relations, now reports to chairman and CEO Paul Fireman and becomes a member of the sportswear giant’s executive leadership team. Fireman told PRWeek US that Reebok wanted someone at the top table focused on comms, adding that Kaigler ...

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