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Sportswear chain JJB was saved from administration on Monday after creditors nearly unanimously voted in favour of its Company Voluntary Agreement (CVA). The agreement enables the firm to restructure and write off much of its debt and change its quarterly rental payments on stores to a monthly time frame ...
The agency won the account for Nike's women's training and Nike Sportswear (lifestyle) lines after fighting off Cake and Surgery PR. The work is believed to be worth well into six figures. Raoul Shah, CEO of Exposure, said: 'Nike is a flagship brand and a fantastic challenge. For our fashion and lifestyle division ...
was determined not to be outgunned. As our main feature this week shows (p22), the sportswear marque has so far ...
BEAVERTON, OR: Nike vice-president of corporate communications Kirk Stewart has left the sportswear giant. The eight-year stalwart - one of the architects of Nike's global CSR report, released this spring (PRWeek, 29 April) - said while he was retiring from the firm this month, he was not retiring from ...
Sportswear firm Umbro has brought in Exposure as it bids to revitalise interest among fashion
The company wants to be seen as a 'British fashion house' and raise awareness of its product range. 'There's a lot more to Juice than Joe Bloggs,' said Sass PR account director Kelly Harvarde. Its other brands include Slazenger Sportswear. Sass won the £100,000 account in a pitch against Cohn ...
Nike's PR initiative to help tackle racism in football, StandupSpeakup, was backed by luminaries such as Ronaldinho and had the makings of an admirable corporate attempt to deal with a malignant social ill. The sportswear giant said it wanted to leave a lasting legacy, only recouping costs from its potentially multi ...
for the club's centenary this May and expects a sales boost for its core sportswear brand Evolution X 200 ...
is not good. A recent successful pitch was a sportswear brand called Footie Chick, aimed at female footballers ...
IN THE SPOTLIGHT Stone Island: Started in 1983 by Sportswear Company, the Italian owner of clothing brand CP Company. Sportswear launched in 1975. Henri-Lloyd: Launched in 1963, it found fame after one of its ...
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