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US sportswear giant calls in Threepipe to shake up European football market

17 Nov 2011 | by Sara Luker

An American sportswear giant has called in PR support as it looks to shake up the European football

Agencies line up to pitch as sportswear giant Umbro parts ways with Exposure

03 Nov 2011 | by Nikki Wicks

Umbro is on the hunt for a new consumer PR agency to help cement its position as the UK's top football kit brand.

Pele power

28 Oct 2011

Radiator PR has been hired by Pele Sports, the new sportswear brand from the legendary Brazilian

Adidas calls in John Doe for fashion brief amid comms shake-up

01 Sep 2011 | by Nikki Wicks and Matt Cartmell

The sportswear giant has called in consumer agency John Doe as it looks to heavily promote its key Originals line, which includes footwear, jeans and hoodies, and uses David Beckham as a brand ambassador. John Doe takes the prestigious account from Ketchum Pleon. Adidas head of PR Sarah Gower said ...

Cathy Bussey: London has had its reputation put on line

11 Aug 2011 | by Cathy Bussey

with baseball bats helping themselves to flat-screen TVs and sportswear. What is happening is a catastrophe ...

Profile: John Saunders, regional president, Fleishman-Hillard

10 Mar 2011

compassion to others. My first client, the late Paul O'Neill of O'Neill's Sportswear, always challenged me ...

Asics appoints Pitch PR for London 2012 Olympics comms drive

24 Feb 2011 | by Alec Mattinson

The Japanese sportswear firm pledges a tenfold increase in marketing spend in the run-up to the London 2012 Olympics . Asics has appointed Pitch PR as its UK agency as it looks to strengthen its ... will run a UK press office for the sportswear company. It will launch a campaign and series of events ...

The Week

01 May 2009

The Public Administration Select Committee is to investigate the role played by Damian McBride and other special advisers in government. Fred Perry , the British sportswear brand, has handed a brief to sports specialist agency Pitch. Fleishman-Hillard has promoted director Jennie Scott to head of its ...

City & Corporate: In the news ... JJB

01 May 2009

Sportswear chain JJB was saved from administration on Monday after creditors nearly unanimously voted in favour of its Company Voluntary Agreement (CVA). The agreement enables the firm to restructure and write off much of its debt and change its quarterly rental payments on stores to a monthly time frame ...

Fred Perry brings in Pitch

29 Apr 2009 | by Matt Cartmell

British sportswear brand Fred Perry has handed a brief to sports specialist agency Pitch.

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