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Tokyo 2020 appoints Weber Shandwick for Olympics bid

25 May 2012 | by Matt Cartmell

and deliver a legacy of long-term benefits for Tokyo, Japan and international sport. Weber Shandwick ...

British Olympic legends to boost Sega London 2012 game

24 May 2012 | by Hannah Crown

the next six months, including an official launch on 29 June. The sports simulation game will feature 45 ...

Ryder Cup appoints Grayling to handle international comms

23 May 2012 | by Matt Cartmell

The agency will handle comms in the run up to and during the major sporting event at the Gleneagles Hotel in Perthshire, Scotland, in September 2014. The appointment was made following a pitch ... : As one of the world s premier sporting events we believe that The Ryder Cup s reputation and appeal can ...

Liverpool FC PR manager Craig Evans latest to leave club

22 May 2012 | by Sara Luker

Cotton left the club, and has been replaced by former US Sports Illustrated journalist Jen Chang ...

Liverpool FC hires Jen Chang as director of communications

18 May 2012 | by Sara Luker

Liverpool FC has hired Sports Illustrated journalist Jen Chang as its new director...Chang will replace Ian Cotton, who left on 13 May after 16 years with the club. Chang is currently a senior editor at Sports Illustrated and headed up the editorial coverage of football for the US soccer section on ESPN.com. The news comes after a tumultuous week for the club, which saw it part ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

15 May 2012 | by Sara Luker

alternative sports lifestyle brands....categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...

Brazilian city calls in Vero for 2014 FIFA World Cup drive

14 May 2012 | by Sara Luker

Horizonte, said: We want to make the most of the opportunities that this major sporting event will bring ...

Liverpool FC's director of comms Ian Cotton steps down

11 May 2012 | by Sara Luker

for presenting a negative image of the club to millions of Liverpool fans around the world . The Fenway Sports ...

Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

After three years of development, lingerie company Panache was ready to unveil its first sports bra...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale: June-November 2011 Budget: 20,000 Objectives To establish the Panache sports bra as the 'ultimate' sports bra and drive sales To increase brand awareness of Panache as the authoritative ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

, or sports such as football, whose interviewees are (comparatively) right on their doorsteps. Things ...

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