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Entertainment: Lappset happy with angry approach

Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish

Consumer: Sports bra shows some real panache

After three years of development, lingerie company Panache was ready to unveil its first sports bra...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale: June-November 2011 Budget: 20,000 Objectives To establish the Panache sports bra as the 'ultimate' sports bra and drive sales To increase brand awareness of Panache as the authoritative ...

FitFlop turns to The Brooklyn Brothers in bid to move into fashion

about using the trend of sports luxe, which is about bringing more sporting elements into what you re ...

Broadcast yourself: Should brands become media owners?

a mums' talk show to discuss key issues and Red Bull is associating itself with adrenalin sports ... sports. Red Bull sees itself as a media producer,' says Adam Clyne, commercial director at TVC, who works ...

Sport: Yacht race sails into the mainstream

the traditional realms of the sports and sailing press To deliver high value media content across as many ... Oceans race began in 1982, the event has attracted much interest within the specialist sports and sailing ... -Johnston, featuring in Sport Magazine, The Mail on Sunday, The Telegraph Magazine, Observer Magazine ...

Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position

Games. It will be led by sporting legends Lawrence Dallaglio and Freddie Flintoff. ...

Media Relations: Continental Tyres in World Cup link

The campaign by the Red Consultancy will capitalise on Continental's association with soccer through initiatives such as a driving school for footballers, run by brand ambassador Alan Shearer. It will highlight its performance in sports, while storylines will specifically target women, who Red MD Andrew ...

Opinion: Pharma inquiry lacks understanding of PR

that I have had contact with a journalist apart from a friend who was a sports writer on the Mirror ...

CAMPAIGNS: Campaign for healthy feet measures up - Consumer Health

said: 'Foot infections aren't the sexiest thing to write about, but women these days do a lot of sport ...

CAMPAIGN: Consumer PR - Ansell makes outdoor sex a focus of its PR

and the Daily Sport as well as pieces in The Daily Star and Metro. The plaques were mentioned on Capital FM ...

 

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