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The Week

of 2008, in contrast to steep decline in its event and sports marketing units. - The National Lottery ...

Balance lands Converse brief

Balance PR will emphasise the famous 'All Star' brand's associations with sport, fashion and music, playing up links with punk bands such as The Ramones. One campaign will focus on Converse's centenary in March, being promoted as '100 years of disrupting the status quo'. The agency will also promote ...

Healthcare: At a Glance - European code of practice tightened

, but spouses can't attend at the sponsors' expense, and 'sponsoring or organising of sporting or entertainment ...

Media Relations: Sports drink Taut steps up activity

itself as the only sports beverage made with natural ingredients.

Profile: The true blue at Red - Mike Morgan, chief executive, The Red Consultancy

creative before it's shot.' Alun James, the incoming head of sports marketing at Four Gritti who has ...

Campaign: Rocola sells innovative shirt into press and TV - Consumer

was also used to target men's fashion, hobby, sporting, bridal, business and gadget publications, pitching ...

Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's

Whether wooing Britons with its organic milk and salads, or promoting its sport sponsorships

Campaign: Footie Chick taps into female football - Fashion PR

on Blissmag.co.uk and Zest.co.uk. In addition, Brazen led a PR campaign for JJB Sports to search for 'The ... ' in the Daily Star and 'Most Annoying Things Women Can Do While The Football Is On' in the Daily Sport and Daily ... increased by 100 per cent. Exclusive versions of the clothing range now feature in New Look and JJB Sports ...

London Fashion Week: Brands on the catwalk

, from the saturation of the sports sponsorship market to a desire to be associated with such a visual ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

. It was a good spread, quite dramatic.' Zoo sports editor Matt Mason was taken to Madrid for the premiere ...

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