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PrettyGreen

01 May 2012

management team with the hiring and creating a Head of Sport, Head of Digital, Head of Music, plus a new ... ? Red Bull, where do you start, whether it s sport, music, culture it still gives us wiiings. Cadbury ... ) but is probably the hottest and most inspiring sporting apparel brand in the world. Secondly winning the Cadbury ...

Global Think-Tank: Ivan Pollard, Coca-Cola

30 Nov 2011 | by Philip Smith

cent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk ...

How to brand culture

23 Nov 2011 | by Rana Reeves, John Doe

creatives. These activities, including underground fashion, music, board sports, photography and film ...

Education for everyone

23 Nov 2011 | by Justin Shaw, Communications Management

When it comes to 'air time', education never gets the attention or recognition that it deserves. It comes under the spotlight only during the annual cycle of exam results, changes to government policy and episodes of 'crisis'. BBC news coverage, for example, has devoted far more time to sport and the arts ...

The power of preparation

03 Nov 2011 | by Alan Parker, GolinHarris

Outside of digital, my big passion is sport. There's something fascinating about a team ... that the PR industry needs when operating in the digital arena. What I mean is that sport is more planned than you think. Think about set pieces in any sport: this is about taking advantage of an opportunity ...

Client View : Lloyds TSB - Running the sponsorship marathon

26 Sep 2011 | by Suzy Bashford

', according to Hancock, was to align the sponsorship with local communities, rather than with elite sport ... of British sport but that didn't feel right for a bank,' Hancock says. 'We have a big customer base ... Sport Week or supporting Team GB and ParalympicsGB athletes and their Local Heroes. Phase Four ...

 

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