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Letters - ViewPoint - Do not let the media drive theEngland agenda

30 Nov 2007 | by Gary Bradshaw, Sports and gaming director, Splendid

Splendid Communications' sports and gaming director Gary Bradshaw talks about the state

Smart sports

07 Aug 2009

, will be the biggest multi-sports event ever hosted by Scotland.

Sports PR: The business of sport

22 Jul 2009 | by Cathy Wallace

Big brands are rubbing their hands together in anticipation of a sports-rich summer. Cathy Wallace...will easily make that back in sponsorship and exploitation of the Ronaldo brand. Sports PR and sponsorship is big business. Andy Sutherden, MD of sports marketing and sponsorship at Hill Knowlton, estimates ... cent of global sponsorship is in sport,' he points out. 'The need for sports PR to become a more robust ...

In the News - JJB Sports and Sports Direct

17 Sep 2009 | by Alec Mattinson

The UK's leading sports retailers are being investigated by the Serious Fraud Office (SFO) for a...of turnover. The news thrusts JJB and Sports Direct back into the spotlight after a summer feud between Sports ... ' there was a probe into JJB's relationship with Sports Direct. Who are the PR players? JJB uses Maitland for its financial PR. Sports Direct uses FD as its retained financial agency and Ashley himself has ...

Cardiff in sports push

04 Feb 2005

’s sporting credentials during its centenary year....The move comes as Cardiff’s Millennium Stadium prepares to host the Wales v England Six Nations fixture this weekend. Sponsorship agency Sports Impact has been hired to raise the city’s profile in the sports media. The Millennium Stadium also hosts the FA Cup final. The agency estimates that nearly one ...

Cadbury defends sports campaign

01 May 2003 | by Joe Lepper

Active campaign – which sees children earn sports equipment through collecting vouchers from chocolate ... ’ with events planned over the next year including a sports day featuring Radcliffe next month. British ... have been better spent on buying the sports equipment directly. ...

STOP PRESS: Sports

15 May 2003

, which starts in September, will promote Channel 5’s coverage of the sport.

STOP PRESS: Sports

15 May 2003

Bite PR is to launch a PR campaign to attract fans to Surrey County Cricket Club’s home matches in the Twenty20 Cup, the tournament that has replaced the former Benson & Hedges Cup. Bite MD Sheryl Seitz reports to SCCC comms manager Johnny Grave.

Holborn opens sports wing with Sky Sports editor

07 Jun 2007 | by David Quainton

Holborn PR, famous for its work on high-profile football take­overs, is launching a sports division...increasing on the business side and the current wave of football takeovers made a sports division viable. Paul McGoohan joined the City agency this week as sports director. He will spend his summer working ... . Initially I ll support the football work and then expand the business into other sporting arenas, said ...

City & Corporate: In the news ... JJB Sports and Sports Direct

18 Sep 2009

The UK's leading sports retailers are being investigated by the Serious Fraud Office (SFO) for a ... of up to ten per cent of turnover. The news thrusts JJB and Sports Direct back into the spotlight after a summer feud between Sports Direct boss Mike Ashley and JJB chairman Sir David Jones over a £15m ...

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