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Ryder Cup appoints Grayling to handle international comms

23 May 2012 | by Matt Cartmell

The agency will handle comms in the run up to and during the major sporting event at the Gleneagles Hotel in Perthshire, Scotland, in September 2014. The appointment was made following a pitch ... : As one of the world s premier sporting events we believe that The Ryder Cup s reputation and appeal can ...

Peter Bingle leaves Bell Pottinger as group moves towards MBO

14 May 2012 | by Matt Cartmell

agency Harvard and sports PR and marketing specialist Fast Track, are expected to remain within the group ...

Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

After three years of development, lingerie company Panache was ready to unveil its first sports bra...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale: June-November 2011 Budget: 20,000 Objectives To establish the Panache sports bra as the 'ultimate' sports bra and drive sales To increase brand awareness of Panache as the authoritative ...

PrettyGreen

01 May 2012

management team with the hiring and creating a Head of Sport, Head of Digital, Head of Music, plus a new ... ? Red Bull, where do you start, whether it s sport, music, culture it still gives us wiiings. Cadbury ... ) but is probably the hottest and most inspiring sporting apparel brand in the world. Secondly winning the Cadbury ...

Hill+Knowlton Strategies appointed by betting service Blue Square

19 Apr 2012 | by Matt Cartmell

Following a competitive pitch process involving three agencies, H+K s sports division has been ... company Rank Group. H+K Sports director Steve Bradley will be leading the account, who said: Having Blue ... sports betting, bingo and casino, in addition to their growing roster of online games. Blue Square has ...

Whitehouse Consultancy appointed to fight VAT on sports drinks

10 Apr 2012 | by Matt Cartmell

The Whitehouse Consultancy has been appointed by a newly formed alliance of sports nutrition...Under surprise proposals announced in the Budget, some sports drinks that had previously been zero-rated for VAT will be subject to 20 per cent tax from 1 October. The Government has also revealed ... appointed by the UK Specialist Sports Nutrition Alliance to undertake a public affairs and media campaign ...

FitFlop turns to The Brooklyn Brothers in bid to move into fashion

29 Mar 2012 | by John Owens

about using the trend of sports luxe, which is about bringing more sporting elements into what you re ...

Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

a mums' talk show to discuss key issues and Red Bull is associating itself with adrenalin sports ... sports. Red Bull sees itself as a media producer,' says Adam Clyne, commercial director at TVC, who works ...

Chime Communications sees 2011 PR income drop 7%

07 Mar 2012 | by Alec Mattinson

by the strong performance of its sports marketing and advertising businesses, with the performance of the PR ... 42% of annual operating income in 2011, compared to 49% in 2010. The contribution of sports marketing ... of four businesses, none of which are in the PR industry. The company bought McKenzie Clark, a sports ...

Havas reports organic growth of 5.9% in 2011

01 Mar 2012 | by Matt Cartmell

The French marketing group that owns Havas Sports and Entertainment, Maitland and Cake Group unveiled a 9% rise in net income to 100m. Havas CEO David Jones said: It was another strong year for Havas driven by aggressive growth in digital, double digit results in emerging markets and the growth ...

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