19 Apr 2012
| by John Owens
for Adidas' PR team, a multi-level ode to three stripes and a sport collector's dream, with brightly coloured ...
's greatest sporting event just around the corner, and Adidas a major sponsor, it is also set to be the centre ...
sports brand to fashion label.
However, when asked if there is a risk the company could lose its ...
19 Apr 2012
to the course.
How I see it
Emma Newell, Head of sport and entertainment, Lexis PR
As one of the crown jewels in the sporting calendar, the Grand National was always going to prompt debate.
The BHA ...
19 Apr 2012
| by Anthony Hilton
into the sport from the Middle East - the Bahrain sovereign wealth fund owning 40 per cent of McLaren ...
: Chime has become a global top five player in sports marketing, while WPP is nowhere in sport. If Chime ...
16 Apr 2012
| by By Hannah Crown
include the Sultanate of Oman.
The agency counts Puma Ocean Racing, Skandia Team GBR and youth sports ...
The Whitehouse Consultancy has been appointed by a newly formed alliance of sports nutrition...Under surprise proposals announced in the Budget, some sports drinks that had previously been zero-rated for VAT will be subject to 20 per cent tax from 1 October.
The Government has also revealed ...
appointed by the UK Specialist Sports Nutrition Alliance to undertake a public affairs and media campaign ...
and leisure, which include drinks, sport, travel, home entertainment and telecoms. The aim of diversifying ...
.
PRWeek will also recognise great work in fashion, arts, music and sport in the new 'Culture, Media and Sport' category.
The glittering ceremony will be held at Grosvenor House on 23 October.
Enter ...
05 Apr 2012
| by John Owens
at introducing every primary school child in the country to the sport by the age of nine.
Agencies have until ...
05 Apr 2012
Developed by Cake, the restaurant is part of the carrier's 'Great Britons' campaign, which has also seen BA create dove-themed Olympic planes. Under the campaign, hundreds of free flights were offered to promote British talent in fields such as art and design and sport.
How I see ...