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How does media attention affect your sporting performance? I keep it very separate, and have management to field all media requests. They know to push back requests when I have competitions, for example. Do you like talking to the media, or would you prefer not to? Most of the time it is fine ...
sports? Where else will you find the finest specimens of humanity that ever existed performing incredible ... few years, sport sponsorship has become entwined with corporate responsibility and social marketing programmes as brands realise they need to go much deeper than surface-level brand building. Sport ...
million children to participate in sport through National School Sport Week. This 'bringing the Games ... that is relevant and credible for its own organisation. Which Olympic sport most closely resembles your ...
into Lloyds TSB's activation of a sponsorship of a certain 17-day sports event in east London, De Coubertin ... will receive unprecedented media coverage. To put this in perspective, only a couple of British sports ... approach to the presentation of paralympic sport. More broadly, I believe London will also benefit ...
clamouring to use the Games to show the world what they do and highlight their commitment to sport ... ? London 2012 is the culmination of many years of work to stage a world-class sporting event ... Olympic sport most closely resembles your business philosophy? Fencing. A combination of strategic ...
week one of the Games that a great sporting event was being played out in its own backyard. And ... events in their respective sports - gearing up for the all-important Olympic qualification camps ... only. The Olympic Games are a celebration of the best of the best, be it sporting excellence ...
not given the young sports star any formal media training at all, and has no intention of doing so: 'I ... dealing with general newspaper reporters, who are more interested in her personal life than sports ...
. Sky's work with British Cycling is a great example of a true partnership. Sport is a major driver ... -based mass participation Sky Ride programme. Those who watch sport on Sky can participate in sport ... companies got it right. Several have launched volunteering initiatives for staff that include sport ...
Twitter or Facebook. What was once a minority sport is now mainstream. The @BBCbreaking Twitter ...
communities to participate in sports. The impact of our partnership will be tracked and measured ... to deliver an improved sporting experience to more than 110,000 young people. But Coca-Cola will bring far ... of sport in the run-up to 2012 and beyond. Beyond this, we'll use our other brands and assets to support ...
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