alternative sports lifestyle brands....categories, ranging from fashion to sports drinks.
Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
10 May 2012
| by Hannah Crown
After three years of development, lingerie company Panache was ready to unveil its first sports bra...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale: June-November 2011 Budget: 20,000
Objectives
To establish the Panache sports bra as the 'ultimate' sports bra and drive sales
To increase brand awareness of Panache as the authoritative ...
26 Apr 2012
| by John Owens
Betfair wanted to maximise its access to Manchester United's global fanbase as the club's official betting partner.
19 Apr 2012
| by Sara Luker
M&C Saatchi Sport & Entertainment is set to open two offices in Germany and South Africa...expansion strategy to work with brands that want to strengthen their associations with sport.
The agency ...
World Cup and the 2016 Olympics.
M C Saatchi Sport Entertainment CEO Steve Martin said: 'Our ...
their involvement in sport.
'They want agencies that can create content, like our work for the TV series Wayne ...
The Whitehouse Consultancy has been appointed by a newly formed alliance of sports nutrition...Under surprise proposals announced in the Budget, some sports drinks that had previously been zero-rated for VAT will be subject to 20 per cent tax from 1 October.
The Government has also revealed ...
appointed by the UK Specialist Sports Nutrition Alliance to undertake a public affairs and media campaign ...
launches, sponsorship and athlete activation and brand PR across sport, lifestyle and trade platforms ...
key consumer audiences. The team has extensive sport and lifestyle media contacts, impressive digital credentials and strong sports marketing experience. Lucy Mart, head of Sport at PrettyGreen, said ...
23 Feb 2012
| by John Owens
A women's sport charity backed by Dame Kelly Holmes has brought in agency support as it gets set...The Women's Sport and Fitness Foundation (WSFF), which promotes sports for women, has called on Open Road to encourage the media to give greater coverage to women's sporting events in the upcoming ...
's furore over the all-male shortlist for BBC Sports Personality of the Year.
Victoria Tate, director ...
16 Feb 2012
| by John Owens
the traditional realms of the sports and sailing press
To deliver high value media content across as many ...
Oceans race began in 1982, the event has attracted much interest within the specialist sports and sailing ...
-Johnston, featuring in Sport Magazine, The Mail on Sunday, The Telegraph Magazine, Observer Magazine ...
09 Feb 2012
| by John Owens
A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke.
Sports Stars Media announced its intention to float on Monday and is looking to raise around 1.75m on London s AIM market in February.
The Portugal-based firm aims to produce a cartoon sports series, the first of which will be a kids TV show starring Real Madrid and former Chelsea boss Mourinho ...