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Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish

British Olympic legends to boost Sega London 2012 game

24 May 2012 | by Hannah Crown

the next six months, including an official launch on 29 June. The sports simulation game will feature 45 ...

Danny Rogers: An intriguing future awaits Bell Pottinger

17 May 2012 | by Danny Rogers

sectors were tough, it was able to more than compensate by strong growth in sports PR and corporate crisis ... 't look enough to prevent the deal going through. Chime will be happy concentrating on advertising, sports ...

Chime Communications prepares for PR MBO

17 May 2012 | by Alec Mattinson

and sports marketing orientated business. The MBO is also thought to have strong and widespread support ...

Brazilian city calls in Vero for 2014 FIFA World Cup drive

14 May 2012 | by Sara Luker

Horizonte, said: We want to make the most of the opportunities that this major sporting event will bring ...

PrettyGreen

01 May 2012

management team with the hiring and creating a Head of Sport, Head of Digital, Head of Music, plus a new ... ? Red Bull, where do you start, whether it s sport, music, culture it still gives us wiiings. Cadbury ... ) but is probably the hottest and most inspiring sporting apparel brand in the world. Secondly winning the Cadbury ...

Speedo calls in Iris PR to refocus as lifestyle brand

01 May 2012 | by Sara Luker

Speedo has hired agency support in a bid to be seen as more than just a sports brand..... The task for Iris will be to get Speedo talked about outside of a professional sporting context, so moving ...

Sport: Betfair scores with Man U web Q&A

26 Apr 2012 | by John Owens

Betfair wanted to maximise its access to Manchester United's global fanbase as the club's official betting partner.

Fast Track aims to boost popularity of rugby league

23 Apr 2012 | by Alec Mattinson

The Rugby Football League has hired sports marketing agency Fast Track to grow the reach and appeal...of the UK-based Rugby League World Cup 2013 to promote the sport over the next two years. The agency will run a sports media relations campaign and a programme of events to raise awareness of the sport ... with the RFL and RLWC2013 to promote the sport and raise awareness in the lead-up to the event. Steve ...

Whitehouse Consultancy appointed to fight VAT on sports drinks

10 Apr 2012 | by Matt Cartmell

The Whitehouse Consultancy has been appointed by a newly formed alliance of sports nutrition...Under surprise proposals announced in the Budget, some sports drinks that had previously been zero-rated for VAT will be subject to 20 per cent tax from 1 October. The Government has also revealed ... appointed by the UK Specialist Sports Nutrition Alliance to undertake a public affairs and media campaign ...

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