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Sports PR: The business of sport

22 Jul 2009 | by Cathy Wallace

Big brands are rubbing their hands together in anticipation of a sports-rich summer. Cathy Wallace...will easily make that back in sponsorship and exploitation of the Ronaldo brand. Sports PR and sponsorship is big business. Andy Sutherden, MD of sports marketing and sponsorship at Hill Knowlton, estimates ... cent of global sponsorship is in sport,' he points out. 'The need for sports PR to become a more robust ...

Bulletin launches sport division

01 May 2003

SPORT: Broadcast PR consultancy Bulletin International has launched a sport division to focus...Bulletin Sport will be headed by group MD Chris Foulerton. ...

Sport England targets South-West

13 Oct 2005

Sport England South West has called in Golley Slater to boost the pursuit of sport and physical...The agency is charged with raising awareness of Sport England and its facilities. It will promote ... activities.' It will target people who shy away from sport and those who claim to not have time to participate. Families, the over-50s and children will also be targeted. Sport England said that it wants all ...

Sports - Typhoo brings sport to all abilities

26 May 2011 | by Nadirah Kaba

Campaign: Typhoo Sports for All Client: Typhoo Tea PR team: Cirkle Timescale: May-November 2010 Budget: 16,000 Cirkle was asked to promote Typhoo's annual Sport for All campaign, which aims to make sport more accessible for disabled people. Objectives - To raise awareness ...

Poulters wins Yorks sport job

22 Jun 2006 | by Sarah Robertson

West Yorkshire Sport – a body that works with Sport England – has hired Poulters to boost sports...Sports Partnership, as well as promoting national initiatives Everyday Sport and Sporting Champions at a ... . Poulters MD Gary McCall is actually on the regional sports board of Sport England. But the body said he ... in the region have seen in terms of sports programmes.’ Sport England’s London and South-East regional ...

Horse sport body appoints Lexis

10 Nov 2008 | by Matt Cartmell

sport, has appointed Lexis Sport to provide consultancy work....The FEI is responsible for a variety of different horse sport disciplines ranging from show jumping and eventing through to more niche sports such as carriage driving and endurance. This is both the first win for Lexis s new head of sport Will Oscroft and the agency s first sports commercial ...

Sport body axes comms positions

27 Oct 2005 | by David Quainton

Sport England has scrapped two senior communications posts in a reorganisation that will result..., according to Sport England communications manager Vivien Smiley. However, the body had advertised ... from MPs. 'Most sports people will be concerned about advertising a job that wasn't necessary,' former sports minister Kate Hoey told PRWeek. 'Sport England has far too many people in suits anyway ...

Editor's Desk: Simon Caney, Sport

02 Jul 2009 | by Laura Davies

The free sport magazine that rose from the ashes after its French parent company went...Describe the magazine Sport is a weekly magazine that aims to preview the weekend ahead for a whole range of sports, not just football. We also feature a few surprises, such as bog snorkelling. Sport recently closed then reopened. What happened? Our French parent company Sport Media Strategie ...

Pitch wins sport collectors brief

04 Mar 2005

Nobok, a start-up aiming to profit from people's passion for sports memorabilia, is using Pitch PR...-year-old male sports fans. Nobok has recruited former England football manager Sir Bobby Robson ... auctions for memorabilia and hospitality at sports fixtures. Pitch MD Henry Chappell said Nobok 'promises to become a major global sports brand'. A US launch is planned later this year. ...

Sport: Everton celebrates Liverpool rivalry

16 Sep 2009 | by Cathy Wallace

and national newspapers, on Sky Sports, BBC Radio 5 Live and online at fansites and on YouTube. Kitbag ... previous years by up to 15 per cent. Second Opinion - Rachel Froggatt, Director of sport, Braben ... tactic for engaging fans with a brand. As a sport and media PR agency, we identify closely ...

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