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Technology: The Week in Technology

11 Jul 2008

.CO.UK is a new social networking site dedicated to PROs and journalists in the west of England. Bristol ...

CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

08 May 2008 | by Mary Cowlett

and deckchairs, this week-long event featured live music, food courtesy of Jamie Oliver s Fifteen restaurant ...

Technology: Comms boost for 'cutting-edge' phone service

21 Mar 2008

A mobile service that lets users download music by holding their phone up to a speaker has brought...and UK. The agency will target social networks and blogs, with videos and virals planned for later ... their phone in the air for 10 seconds. Subscribers to the Shazam service can then purchase any music that they hear, all automatically. Skywrite MD Sarah Baldry said that her team would target 'all music lovers ...

Beware of bloggers, Dell boss warns conference

01 Feb 2008 | by Clare O'Connor

Dell head of digital media and comms EMEA Kerry Bridge told delegates at this week's PRWeek Social Networking & Blogging Conference that the company had been forced to rethink its comms strategy since the blog scandal now known as 'Dell Hell' erupted almost two years ago. In one of the first instances ...

Campaign: Software group puts piracy on the agenda - B2C Comms

22 Oct 2004 | by Joe Lepper

at making people available and this was the case here. The issue of music piracy also put a gloss on this.' ...

Technology: Gadget Revolution

27 Feb 2004 | by Adam Hill

, Apple has become as much a music or entertainment company as a computer manufacturer. BT Openworld ... for playground bullies. Social concern is not the only route for tech PROs. Mobile phones are no longer just ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

, and last month, the burger giant signalled its move into the music business, with a record £4m deal ... -capitalist campaigners, McDonald's published its first worldwide social responsibility report addressing 'legitimate ...

INTERNATIONAL: Ballmer memo puts CSR top of Microsoft agenda

28 Jun 2002 | by ALVIN HATTAL

the inside, putting a much stronger focus on corporate social responsibility.

INTERNATIONAL: Harris survey lays firms' reputations bare

25 Jan 2002 | by JULIA HOOD

in areas such as emotional appeal, financial performance, products, vision, and social responsibility ...

ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott

26 Oct 2001 | by CHRIS SCOTT

.' In addition to internal comms, Roll sees value in a community-minded attitude: 'Corporate social ... in Oxford Circus this week to make the world's fastest music video in support of the XP launch ...

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