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Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising will play its part, but the whole idea of the project is to get the target audience - 18 to 24-year ... tours. Instead it is adding value by creating more live music opportunities in urban centres ...
Rostered agencies would handle specialist contracts - such as promoting product or service launches, music or gaming initiatives - for the challenger brand. The creation of the roster would not threaten Lexis PR's hold on the firm's core consumer business, insisted UK head of consumer PR Elaine Quinn ...
Chadlington, and includes stints as head of PR for the now-defunct Social Democratic Party in 1986 ... of PR, Social Democratic Party 1987: Head of PR, SG Warburg Group 1992: Director of corporate ...
-party content from fashion, music and entertainment brands will play an important role. He adds that potential ... in terms of fitting in with Orange and it has to be non-competitive,' he says, listing sport, music ...
Campaign: Am I listening? Client: BT PR Team: Sinclair Mason/in-house/Corporate Culture Timescale: January-December 2003 Budget: Around £100,000 After MORI research revealed BT's corporate social responsibility (CSR) reputation had plateaued, the telecoms giant hired Sinclair Mason ...
Mobile and Christina Aguilera. But for Virgin, tie-ups with music stars such as Aguilera, Busta Rhymes ... head of PR Alison Bonny. To flag up this association with a live music experience, last year, Bonny ... payment arrangements. Vodafone live! has signed various deals with music companies such as EMI and most ...
, Apple has become as much a music or entertainment company as a computer manufacturer. BT Openworld ... for playground bullies. Social concern is not the only route for tech PROs. Mobile phones are no longer just ...
from BT and the subsequent rebranding. Former colleagues allude to Ostrom's extrovert social life. He ...
and approval. 'It's easy for marketers to go down the obvious route of music and sport,' says BlueberryFrog ... own vocabulary, media, music and clubs, and was covered by websites targeting teenagers. Several minor ...
Client: BT social policy unit PR Team: Sinclair Mason and Comic Relief press team Campaign
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