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GlaxoSmithKline launches review of multimillion-pound UK PR roster

31 Jan 2012 | by Elizabeth Pears

-weight our comms team. He added that as well as making more use of paid-for media content and social media ...

Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

advocate more word of mouth with a broader base of 'champions' as well as exploiting social networking ...

Campaigns: Event - Successful lift-off for 42 Below vodka

21 Nov 2008

Campaign: Lift-Off Client: 42 Below PR team: LDR London Timescale: August-October 2008 Budget: £15,000 Trendy vodka brand 42 Below asked LDR London to run a consumer-facing campaign that would target creative communities in media, music and design. Objectives: - To run high ...

View From The Top: International Ambition

19 Sep 2008 | by View From The Top: International Ambition

, but in the UK they are mostly in the areas of football, music and literacy to appeal to the brand's core market of teens and young people. One recent initiative was the launch of its legal music download site ...

Balance lands Converse brief

08 Feb 2008 | by Matt Cartmell

Balance PR will emphasise the famous 'All Star' brand's associations with sport, fashion and music, playing up links with punk bands such as The Ramones. One campaign will focus on Converse's centenary in March, being promoted as '100 years of disrupting the status quo'. The agency will also promote ...

Consumer - Carling's music-fest moves to Manchester

04 Nov 2005 | by Helen Gregory

: About £35,000 Last year, Carling Live 24 enabled music lovers to watch back-to-back live bands ... hours of non-stop music. Objectives To emphasise Carling's association with live music and drive ... and challenged journalists to consume 24 hours of live music in a press pack that included cans of Carling ...

Cake promotes

05 Aug 2005

CONSUMER: Cake is promoting Ben & Jerry's Sundae, an 'ice cream and music' festival in London

Cafedirect in agency hunt to push corporate growth

01 Jul 2005 | by Alex Black

Cafedirect will wait until September before inviting pitches from agencies. They will be asked to demonstrate an ability to 'handle a music event one week, and a product launch the next,' said corporate communications manager Helen Ireland. Ireland said the company needed to promote the message ...

Nike aims to bury 'sweatshop' jibe

29 Apr 2005 | by Ian Hall and Hamilton Nolan

Nike's decision to break its three-year silence on social reporting by voluntarily disclosing such details has been widely viewed as a landmark in supply-chain transparency. The 108-page corporate responsibility report, available online, sees Nike disclose more than 700 factories it use in countries ...

Outside bags Strongbow music

15 Apr 2005

- the cider brand's annual music campaign across Britain's music festivals.

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