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Man Bites Dog

15 Nov 2011

and Valencia). Thank Dog It s Friday : Drinks and early finish. Dog Nights : Social evenings ...

How should Twitter spoof accounts be dealt with?

04 Nov 2011 | by Lynsey Barber

. The important thing is not to freak out, abandon social media and call in the heavies to deal with your ...

Marco Forato, Unum: Integration and education

11 Oct 2011 | by Marco Forato, Unum

social media, never an integrated campaign that brings all the disciplines together. Last year we ... campaign accelerates through 2011, this is extending into digital, social media, a newspaper media ... - facilitated by social media - with friends, family and colleagues - and ultimately with employers. It is a ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

11 Oct 2011 | by Liz Bales, Industry Trust

: a humorous embodiment of the social unacceptability of pirate behaviour - the cheapskate 'friend' we ... poor quality counterfeit discs (and later illegal downloads) in his spare time. By attaching a social ... . It enabled us to seed the 'knock-off' terminology into the social vernacular in a credible way ...

Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

11 Oct 2011 | by Gordon Tempest-Hay, Blue Rubicon

, by providing everything that PR, social and digital have to offer from one team working toward the client ... or pursuit of a P L target. Let's always have the full weight of PR, social, digital and content applied ...

Michelle Mitchell, Age UK: All the tools in the armoury

11 Oct 2011 | by Michelle Mitchell, Age UK

, policy analysis, message development and testing, public affairs, campaigns, PR and social media all play ... of social media as a channel to communicate with supporters. This has required a reallocation of resources ...

Fiona Joyce, Blue Rubicon: Flexible thinking required

11 Oct 2011 | by Fiona Joyce, Blue Rubicon

collaboration with the music industry, a Channel 4 TV series and an award-winning TV and online 'sitcom ...

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

11 Oct 2011 | by Will Orr, British Gas

advertising (CHI), media buying (Carat), direct response (Ogilvy), social media (Outside Line) and PR ... -the-line advertising and marketing campaigns, developing those that incorporate social media and PR activities ... of disciplines. Whether you're aboveor below-the-line, paid-for or editorial, traditional print or social media ...

Stephen Noakes, Halifax: How PR drives the debate

11 Oct 2011 | by Stephen Noakes, Halifax

brought in the National Centre for Social Research (NatCen) to analyse the focus group and poll data ...

Emma Flack, Unilever: A recipe for good health

11 Oct 2011 | by Emma Flack, Unilever

? Internal channels used to be the main route but the rise of social media and NGO campaign networks means a ...

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