Sport: Lady jockeys put on the ultimate show
09 Feb 2012 | by John Owens
night was seeded on social media sites. On the night, HRSM ran a press office, organised two further ...
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Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
messaging and calls to action, to promote an online following and social networking. MEASUREMENT ... race-tracking application is a great example of a social media engagement tool that definitely contributed to the overall success of the campaign. However, the social media side of the campaign has some ...
Arts: Exhibition proves to be a masterpiece
01 Feb 2012 | by John Owens
of the best' - To increase social media engagement. OBJECTIVES Focus PR met 89 exhibitors before the fair ... that formed the core content. Social media were used to extend reach and communicate news updates and details ...
Public Sector: Walk in the Park reaches a high note
26 Jan 2012 | by John Owens
Walk in the Park is a festival in Northampton, which includes live music and family entertainment....the local BBC radio station to become a media partner. After confirmation of each music act, the PR team ...
Reputation Survey: Rail Services
19 Jan 2012 | by John Owens
the best reputation are those that are most active on social media. Which of the following ...
Public Sector: Beko fridge-freezers
19 Jan 2012 | by John Owens
Standards' website. The issue was also publicised through social media, with information posted ...
Voluntary sector: Viral drives biker safety awareness
12 Jan 2012 | by Kate Magee
Campaign: Crashproof: video to promote biker safety training Client: Safer Roads (Road Safety Analysis) PR team: ST16 and in-house Timescale: March-October 2011 Budget: 11,000 Objectives To raise awareness of biker safety issues To encourage social media dialogue To drive ...
Consumer: Mercedes-Benz sets gamers racing
12 Jan 2012 | by John Owens
into the world of social media Strategy and plan Mercedes-Benz needed a big idea to work across ...
Consumer: Gok Wan gives new look to Specsavers
15 Dec 2011
of engaging consumers through social media and reinforcing the range's fashion credentials. ...
Voluntary sector - Macmillan lobbies for better cancer care
30 Nov 2011
-house campaigns and is vital for maintaining message discipline. It used social and digital media effectively ...
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