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'Silver socialisers' embracing social media to engage with brands

More than a quarter of people aged over 55 are using social media to talk to big brands, according...A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social ... per cent of the 55 plus age bracket had used social media for the same purpose. The figure was 32 ... , 65 per cent of people preferred social media to call centres, and 40 per cent of people thought ...

Business leaders most important target for value of PR, new survey finds

%. The general public came in at 16%. The research also showed that new technology and social media represent the biggest threat and the biggest opportunity to PROs today. Social media came in as the biggest threat ... at 16%. Meanwhile the biggest opportunity to PR was represented by social media (70.87%), globalisation ...

Sport: Yacht race sails into the mainstream

messaging and calls to action, to promote an online following and social networking. MEASUREMENT ... race-tracking application is a great example of a social media engagement tool that definitely contributed to the overall success of the campaign. However, the social media side of the campaign has some ...

Public Sector: Beko fridge-freezers

Standards' website. The issue was also publicised through social media, with information posted ...

 

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