18 Sep 1998
| by BELINDA LAWSON
the BBC licence fee should be music to
the ears of PR strategists....News that public relations has emerged as a core component in the
battle for the contract to run the BBC licence fee should be music to
the ears of PR strategists.
In a bold move, Ogilvy PR has teamed up with direct marketing
consultancy Ogilvy One, French computer company Bull Information ...
15 May 1998
| by MARY COWLETT
. Critics have questioned the wisdom of stretching consumer
credibility so far from its music industry ...
28 Feb 1997
much humming Spindler, who has a diploma from the Trinity College
of Music, came up with a tune while Thompson wrote the lyrics. The pair
took their ditty to a business associate at Mcasso Music Productions ...