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PRWeek podcast: TripAdvisor case shows why brands must engage

about you to share the love that they have, and that s why social media as a whole has become ...

29 under 29: Not the usual suspects

24, Alder set up her own agency specialising in classical music and culture, and opened offices ... interns in a supportive way. ADRIANA CONTE, 26 - Social media programme manager, VisitBritain ... manager for Manchester United, overseeing a team of four handling daily media and social media monitoring ...

Office of Fair Trading tells comms professionals to rethink Twitter tactics

PR professionals have been warned to change the way they use Twitter and other social media

Careers: Setting up an agency - Going it alone

such as Businesslink, which put her in touch with Centra, a social enterprise that helps creative London ...

Mark Pinsent Shine Communications: The year of the network

online is one of the great strengths of the web, particularly when people are allowing their social ... Pinsent is head of social media at Shine Communications ...

Digital: Social Media Policy - What's your policy?

Having clear guidelines in place to outline how employees use social media can protect companies...Social media may have democratised the web but they have also presented organisations with a new ... these organisations are taking the wrong approach. Brown, like many other digital and social media professionals, believes that these steps are unnecessary if companies create an effective social media policy for staff ...

Introducing the Future 5

, firstly by the arrival of social media and secondly by the most severe recession in living memory ... . For example, social media are about engagement, not promotion. It's about getting your customers to recommend ... their profile pictures or avatars on Facebook, Twitter or specialist music festival forum eFestivals ...

Generating Ideas: The theory of creativity

'mindfulness' (a method for people to control their thinking and feelings) into a social movement. 1. Ideas ... the group gelled. Some commented on the usefulness of 'ice breakers' in breaking down social barriers. Other ... campaign that had successfully instigated a social movement. The team then analysed how the brand had done ...

Internships: Opportunity or exploitation?

social media survey targeted at students.' With this kind of training and experience under his belt ...

Measurement: What next for measurement?

Equivalents (AVEs), which are so widely scorned by practitioners, and what does 'social media can and should ... is to clarify best practice for social media measurement. No-one has a definitive solution for the constantly evolving platform. But the CIPR is trying to tackle the problem by upgrading the social media advice ...

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