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Technology: The Week in Technology

Social music platform mflow signs up agencies...mflow, the social music platform, has appointed Brew and Seventy Seven PR to work on its PR ... site. The agencies will provide an integrated strategy incorporating social media and traditional comms ... publicist for music and film clients. MphasiS, the technology-focused business solution provider, has ...

Brew and Seventy Seven PR pick up six-figure brief for social music platform mflow

Brew and Seventy Seven PR have won a six-figure, integrated account to launch social music site...and share music through recommendations with other people. User accounts are credited with 20 per cent ... will be responsible for delivering traditional media relations alongside establishing and implementing a social media strategy to launch and promote the site. A Beta site has been launched and music and technology ...

Last.fm appoints Propeller PR in bid to stand out from Spotify

Social music website Last.fm has appointed Propeller PR to help differentiate the brand from...there that they are competing with Spotify, but Last.fm is more of a social media channel while Spotify is focused on delivery of music.' The agency will also be helping to promote Last.fm's recently-launched personalised visual music player and further technology developments, while updating business on Last.fm's advertising ...

Cake to promote HMV social networking site

Troubled high-street music chain HMV has brought in digital agency Cake to promote its attempts...an interest in film and music. We seek to replicate online the social space that record stores have long ... in development, as a bit like Facebook and MySpace . The music chain s foray into social networking comes ... HMV is launching its own social networking site later this year, allowing users to interact ...

Smash hit musical Wicked calls in Think Jam to handle online PR

Hit London musical Wicked is set to enhance its digital presence this month after the appointment...As part of the brief, Think Jam will create a targeted digital strategy through exclusive access to video and backstage content, while initiating a focused outreach programme of news, lifestyle and tastemaker digital PR, promotions and social media activities. Working alongside the production s cast ...

Biss tells Britons to take up music

Musical instrument retailers and manufacturers have called in PR agency backing as they bid...Trade body the Music Industries Association (MIA) is using Euro RSCG Biss Lancaster for the campaign. It will encourage people of all ages to join bands and is stressing the social and educational benefits of music-making. MIA marketing manager Jill Shevlin described the campaign, costing more than £100 ...

Mobile service hires Skywrite to target music lovers

The mobile service that allows users to download music by holding their phone up to a speaker has...and UK. The agency will target social networks and blogs as well as traditional media. Shazam allows ... seconds. Subscribers to the Shazam service can then purchase any music they hear, all automatically. Skywrite MD Sarah Baldry said that her team would target all music lovers , focusing on 20-to-35-year ...

Voluntary - Youth music gig puts tanning in the shade

it brought together the tried and tested formula of celebrity, music and social media. But I don't think ... carried out a research project headed by its in-house social psychologist looking at how the 16-18 age ... and special and therefore deserves to be protected. To address the need to belong, the PR team used music ...

Livemusic appoints Deliberate PR to launch Live&Loud social media site

Deliberate PR has been appointed to represent music ticket site and community Livemusic....Livemusic is an online gig listings service and music ticket aggregator, which is launching a social media-powered website for up-and-coming bands, called Live Loud. Live Loud, being launched ... to match themselves to available performance slots at small to medium-sized live music venues across the UK ...

Consumer & Entertainment: Skins returns to Bristol music roots

200,000 E4 asked events company DX Live to organise two weeks of free new music events for young ... music talent - To continue to build Skins' online fan base - To take Skins back to its roots ... of the regular Bristol night scene. New music acts performing at the events included Plan B and Example ...

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