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Sport: Yacht race sails into the mainstream

16 Feb 2012 | by John Owens

race-tracking application is a great example of a social media engagement tool that definitely contributed to the overall success of the campaign. However, the social media side of the campaign has some ... the traditional realms of the sports and sailing press To deliver high value media content across as many ...

CSR: Golden Square gets green makeover

16 Feb 2012 | by John Owens

coverage were achieved. Key media included the BBC show Northwest Tonight and the Manchester Evening News ...

Sport: Lady jockeys put on the ultimate show

09 Feb 2012 | by John Owens

night was seeded on social media sites. On the night, HRSM ran a press office, organised two further ... Strategy and plan HRSM organised a photo shoot to generate media buzz around the event. An exclusive ... and evaluation The campaign achieved 31 pieces of national media coverage, including the front cover picture ...

Arts: Exhibition proves to be a masterpiece

01 Feb 2012 | by John Owens

of the best' - To increase social media engagement. OBJECTIVES Focus PR met 89 exhibitors before the fair ... that formed the core content. Social media were used to extend reach and communicate news updates and details ... pieces, of which 20 per cent appeared in non-UK media. Seven articles appeared in the Financial Times ...

Charity: FitFlop star benefit scores hole in one

01 Feb 2012 | by John Owens

To raise the profile of footwear specialist and sponsor FitFlop. STRATEGY AND PLAN Key media were ...

B2B: Legrand roadshow is the perfect fit

01 Feb 2012 | by John Owens

generated more than 100 pieces of coverage in target media. RESULTS More than 50 contractors ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu...., and significant investment in Facebook. OBJECTIVES To educate the media and general consumers about ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...

Public Sector: Walk in the Park reaches a high note

26 Jan 2012 | by John Owens

Hunsbury Parish Council PR team: Red Alert Media Timescale: February-July 2011 Budget: 2 ... the local BBC radio station to become a media partner. After confirmation of each music act, the PR team offered interviews to local media. An overall media relations drive took place during the final month ...

Reputation Survey: Rail Services

19 Jan 2012 | by John Owens

the best reputation are those that are most active on social media. Which of the following ...

Public Sector: Beko fridge-freezers

19 Jan 2012 | by John Owens

Standards' website. The issue was also publicised through social media, with information posted ... , national, regional and online media. This included The Sun, Daily Mirror, Daily Mail, BBC Breakfast, BBC ...

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