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Digital Essays: Fleishman-Hillard Digital - Digital gurus in discourse

07 Dec 2007 | by Ben Mason, head of digital UK, and Paul Borge, head of digital operations UK, Fleishman-Hillard Digital

Ben Mason: So, is advertising dead? Paul Borge: I am so bored with that discussion. Ad content is being ripped up, played with, customised and shared. There's some brilliant content out there promoting brands and products indirectly, often without them even realising. BM: A kind of consumer ...

Sky quietly retains its grip on football

12 May 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com

of their determination to rip apart the satellite broadcaster's stranglehold on live games. But it has never happened ...

Reputation Management: Still want to be on Reality TV?

22 Jul 2005

Even those who shun Big Brother and its ilk may still be aware of restaurant entrepreneur Luke Johnson's famous strop on an early example of reality TV. It was 2000, on BBC1's Back to the Floor, which challenged CEOs to muck in at the coal-face. After enduring a barrage of moans from colleagues, he ripped off ...

Downloads change music's appeal

28 Sep 2004

With the launch of Rip & Burn next month, and Q's recent redesign taking into account changing...' phones are ringing to the call of a wider variety of PR consultants' calls. Rip & Burn, from PRWeek ... is to edit the title and former Mojo editor Mat Snow is the editor-in-chief. The former says that Rip & Burn ... to participate in the education process. Rip & Burn will use snappy stories that offer the reader information ...

 

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