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Healthcare Survey: Ghost writers under spotlight

03 Dec 2004

, with potential reprint revenue implications. How do you go about ensuring such reviews are genuine ...

HEALTHCARE: Pharmas face the future

13 Feb 2004 | by Mary Cowlett

and revenue streams.As the only drugs firm to have signed up to the UN Global Compact on responsible corporate ...

Healthcare: How to cut drug waste

09 Jan 2004 | by Rob Gray

their effectiveness, sell more drugs and boost revenues. The logic is impeccable, but the reality falls far short ...

TOP 25 HEALTHCARE PR: Health check - Mary Cowlett examines how sectoral change hit pharma PR firms in 2002

30 May 2003 | by Mary Cowlett

are also losing revenue to generic houses and having to recoup their expenditure by cutting programmes ... of export revenue, and investing more in scientific research than any other sector, people are still ...

TOP 25 HEALTHCARE PR: PROFILES

30 May 2003

's revenue originates from food science. Grayling works with Mars, for example, to inform healthcare ... to Flexen, this should deliver a 100 per cent increase in revenue over the next eight to nine years ... - Grayling's expertise in ethics and consumer health have drawn revenue from food science, with clients ...

CAMPAIGNS: Publicity Stunt - Glasses firm uses painted models idea

28 Feb 2003 | by Adam Hill

Spectacles are big business in the UK, with optical retail boasting revenues of 2.1bn. Last month, Brave PR won the account for Optical Revolution with a brief to up its profile on the high street in two key areas in East Anglia: Norwich and Colchester. Objectives To encourage footfall into Optical ...

INTERNATIONAL: Mmd PR Hungary acquires Gulden Communications

21 Feb 2003

The deal, for an undisclosed sum, sees Mmd absorb the three-strong Gulden team and the bulk of its client list, which includes healthcare giants such as Johnson Johnson and Danone. Gulden - thought to have had revenues of up to £600,000 last year - was part of the Burson-Marsteller PR network until ad ...

TOP 50 HEALTHCARE PR: PR remedies - While healthcare PR has been in the headlines recently, Adam Hill finds a customer-focused approach plus greater client/agency affinity is changing pharma companies agendas

25 May 2001 | by ADAM HILL

are right to feel threatened: for manufacturers who have perhaps lost up to half of their revenue ... as revenue analysis by practice was only performed on a pan-European basis 4 Figures for ten months - only ...

TOP 50 HEALTHCARE PR: Side effects - Healthcare agencies are adapting to the needs of a globalised industry by broadening their traditional range of skills to include more mainstream offerings

26 May 2000 | by NICK PURDOM

in Oxford. After a dip in revenues in 1998, 4D grew its business by 93 per cent last year ...

FOCUS: HEALTH PR - Top drug brands face a bitter pill/What happens to popular brand name drugs, such as Prozac, when their patents run out and the generic competitors move in? Nick Purdom reports

03 Sep 1999 | by NICK PURDOM

. There are other tactics used by pharmaceutical companies to maximise revenue which may make use of PR ...

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