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to be a huge driver of both audience and advertising revenue. The commercial opportunity is particularly ... businesses, including London-based PR agencies, the injection of much needed new revenue in otherwise ...
I have been lucky enough to witness first hand three very different Olympic Games. Athens 2004 was a chance for the Olympic family to take time to reflect on the Games' origins. It didn't generate the revenues of Sydney 2000, but the Games' return to their spiritual home was something special. The Vancouver ...
Do not let your clients fall through the gap between PR promises and operational reality.
.' Without personality, our words are falling on deaf ears. VIEWS IN BRIEF Which brand has gained ...
increasing revenue is becoming ever more difficult, small changes in corporate reputation can have a dramatic ...
.' Life is not that simple. The 'soft stuff' has a profound impact on revenue growth, efficiency ...
The pharmaceutical industry is in the midst of enormous structural change. First, an unprecedented number of branded medicines are losing their patent protection. This 'patent cliff' is thought to be worth $200bn over the period 2008-12. To put it another way, the industry is losing revenue equivalent ...
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