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Entertainment: Lappset happy with angry approach

, the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...

Consumer: Lego builds brand quality at St Pancras

schoolchildren and members of the local Explorer Scouts unit, was published in The Mail on Sunday. Results ... to exploit every angle, and the excellent coverage results spoke for themselves. To have gained further ...

Environment : Jordans' 'ten per cent' boost for wildlife

Gardener and Wildlife Extra. Results The video of Doherty was viewed 307,000 times. Traffic ...

Consumer: Sports bra shows some real panache

and fitness editors in July to create a buzz around the product. As a result, Instinct was able to confirm a ... such as Zest, Woman's Own, Health Fitness and Women's Fitness all endorsed the product. Results Since ...

Tesco media director Trevor Datson leaves to consider next steps

made some internal changes as a result of Trevor s decision and Tom Curry will now lead our external ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

and be treated well as they shopped. The result was Waitrose and Sainsbury's lead significantly on best ...

Food and Drink: Nudo's olive oil is adopted by consumers

endorsement included John Torode in the Daily Mail Weekend magazine and Gizzi Erskine via Twitter. RESULTS ...

Entertainment: Cover-up boosts Shakespeare attractions

and national print, radio, TV and online. RESULTS In 2011, visitor numbers to birthplace properties ...

Broadcast yourself: Should brands become media owners?

their mobile phone to their car's audio system. As a result, Audi produced a series of ten-minute tutorials ...

The Red Consultancy loses six-figure contract with shopping site Kelkoo

the investment in PR has been considerable and we have achieved amazing results with coverage volumes increasing ...

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