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Public Affairs: James exits T-Mobile for Cable & Wireless job

12 Aug 2005

affairs Elizabeth Truss, one of eight voluntary redundancies resulting from the firm's decision to merge ...

CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations

15 Jul 2005

, reaching more than 11.5 million people. Broadcast coverage included London Today. Results During ...

Campaign: Mobile brand frames pictures with fashion - Promotion

13 May 2005 | by Mary Cowlett

. Measurement and Evaluation The campaign resulted in 45 pieces of print coverage in national and regional ... . Results Mission estimates that the campaign reached an audience of 62 million. More than 11 ...

Campaign: Midnight lifts sales for Korean phone maker - Consumer PR

15 Apr 2005 | by Stephanie Siegle

!. Results Around 200,000 mobile handsets have been sold through Woolworths, Tesco and Littlewoods since ...

Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

25 Feb 2005 | by Gareth Gore

Midlands and ITV Meridian. Results Since April 2004, The Phone Book's share of the directory market ...

Campaign: Telewest Business in home working stunt - B2B PR

28 Jan 2005 | by Joe Lepper

November. From 17 November other media were targeted with a campaign that focused on the results ... emerging from the results was that, on the technical side, there was little difference working from home ... and found that the campaign created 1,802,522 opportunities to see. Results The campaign generated 1 ...

Opinion: Leader - Call centres need PR to win over doubters

03 Sep 2004 | by Gidon Freeman, gidon.freeman@haynet.com

to the summary research results. The procurement profession's influence on PR is the defining trend ...

Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation

03 Sep 2004 | by Lynne Roberts

. Results The campaign achieved its aim of mass coverage and ensured a significant voice for the brand ...

IPR Excellence Awards: Winner - CSR - BT partners ChildLine to boost CSR reputation

23 Jul 2004 | by Donna Werbner

being listened to. This result was used to create discussion among opinion formers about the theme 'Am I ... . Results MORI research found that the public's spontaneous recall of BT's association with ChildLine has ...

Youth Marketing: Mobile mania

16 Jul 2004

-year-old arena shifts to customer loyalty. As a result, manufacturers and operators - keen to grab ...

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